We are looking for an experienced WhatsApp Marketing Subject Matter Expert (SME) to lead and scale WhatsApp as a strategic D2C customer engagement and acquisition channel across Aditya Birla Capital Digital's product portfolio. The role will own the end-to-end WhatsApp communication strategy across Marketing, Utility and Service communications while driving engagement, conversions, compliance and customer experience.Experience5–8 years of experience in CRM, D2C Marketing, Marketing Automation or Conversational Commerce.Minimum 5 years of hands-on experience managing enterprise-scale WhatsApp Business Platform communications.Experience in BFSI, FinTech, E-commerce or Consumer Internet preferred.Key ResponsibilitiesOwn the end-to-end WhatsApp communication strategy and roadmap.Execute Marketing, Utility and Service communication journeys.Drive acquisition, engagement, activation,



cross-sell and retention.Optimize campaigns through personalization, experimentation and A/B testing.Partner with Product, CRM, Technology and Analytics teams.Meta & WhatsApp ExpertiseWhatsApp FlowsWhatsApp Business APIWhatsApp Interactive MessagesWhatsApp FormsClick-to-WhatsApp AdsWhatsApp PWAAPI IntegrationsWebhooksTemplate ManagementConversation CategoriesQuality Rating & Messaging LimitsAI & AutomationBuild AI-powered conversational journeys.Integrate Agentic AI/chatbots for lead qualification.Automate servicing and appointment booking.Technical SkillsWhatsApp Business PlatformMeta Business ManagerMoEngage / CleverTap / WebEngageCRM PlatformsSuccess MetricsWhatsApp-driven RevenueQualified LeadsConversion RateROASChannel ROICustomer EngagementCross-sell Revenue

📌 Digital Marketing Manager (Maharashtra)
🏢 Birla Carbon Italy
📍 Maharashtra