The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.Key ResponsibilitiesMarTech Strategy & Platform ManagementDevelop and execute the MarTech roadmap aligned with media, CRM and CX objectives.Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.Partner with IT, Data, and Product teams to ensure platform integration and scalability.AI Planning & InsightsLeverage AI to automate reporting, analysis, and prospect identification.Build automated dashboards and real-time insight generation frameworks.Drive predictive analytics and next-best action recommendations.Customer Data & Audience ManagementSupport CDP, CRM and audience management capabilities.Enable audience segmentation and personalization at scale.Campaign Automation & Journey OrchestrationDesign and optimize omnichannel customer journeys.Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.Digital Ad Intelligence & Competitive BenchmarkingMonitor competitor activity across search, social, programmatic and video channels.Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.Translate intelligence into actionable media and CX recommendations.Media,



Personalization & ActivationEnable audience-first media activation through advanced data and technology capabilities.Drive omnichannel personalization by connecting media, CRM and CX activations.GEO (Generative Engine Optimization) / AI-SEODevelop strategies to improve brand visibility across AI-powered search and answer engines.Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.Identify opportunities to drive incremental traffic and engagement through GEO initiatives.Measurement, Governance & ComplianceDevelop KPI frameworks and performance dashboards.Ensure data privacy compliance, governance and vendor management.Measurement, Governance & ComplianceDevelop KPI frameworks and performance dashboards.Ensure data privacy compliance, governance and vendor management.Preferred Qualifications.6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.Key CompetenciesCustomer-centric mindsetStrategic thinkingMarketing technology expertiseAI and data-driven decision makingCross-functional collaborationStakeholder managementSuccess MeasuresIncreased automation of reporting and insight generationImproved customer engagement and journey performanceIncremental traffic from AI-powered search ecosystemsEnhanced competitive intelligence and media ROISuccessful adoption of AI-enabled marketing capabilities

📌 Manager Marketing Tech, Cx And Ai - Mumbai (Maharashtra)
🏢 Abbott
📍 Maharashtra