Position: | PPC & Paid Media Specialist

Location: Pune (On-site/Hybrid)
Experience: 4–8 Years
Shift: 3:00 PM – 12:00 AM IST
Employment Type: Full-Time

Skills set: PPC | Google Ads | Meta Ads | Linked In Ads | B2B Lead Generation | Campaign Management | Performance Marketing | GA4 | Google Tag Manager | Looker Studio | Conversion Tracking | Budget Optimization | A/B Testing | ROAS | CPL | Remarketing

About the Role:

We are looking for an experienced PPC & Paid Media Specialist with a strong digital marketing agency background and expertise in managing B2B paid media campaigns across international markets.

Key Responsibilities:

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, You Tube, and Linked In.

- Manage monthly advertising budgets of $50,000+ across multiple client accounts.

- Drive lead generation, MQL conversions, ROAS, CPL, and pipeline growth.

- Manage keyword research, audience targeting, remarketing, and A/B testing.

- Set up conversion tracking using GA4,



Google Tag Manager, Linked In Insight Tag, and Meta Pixel.

- Create performance dashboards and reports using GA4 and Looker Studio.

- Work closely with SEO and content teams to improve campaign performance.

Required Skills:

- Strong hands-on experience with Google Ads (Search, Display, Video, Performance Max).

- Expertise in Meta Ads Manager and Linked In Campaign Manager.

- Good knowledge of GA4, Google Tag Manager, and Looker Studio.

- Experience managing large-scale B2B paid media campaigns.

- Robust understanding of lead generation, conversion tracking, and campaign optimization.

- Excellent communication and analytical skills.

Preferred:

- Digital marketing agency experience.

- Experience handling US, UAE, and EMEA markets.

- Google Ads certifications.

- Exposure to SA360, DV360, and PPC automation tools.

📌 PPC & Paid Media Specialist (India)
🏢 Arting Digital Private
📍 India