Position Summary

The Performance Marketing Manager will be responsible for planning, executing, optimizing, and scaling paid marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital advertising platforms.

Key Responsibilities Paid Advertising Strategy

- Develop and execute performance marketing strategies across all business verticals. Plan monthly and quarterly lead generation campaigns. Manage advertising budgets effectively to maximize ROI. Create customer acquisition strategies for different business segments.

Google Ads Management

- Search Campaigns Display Campaigns Performance Max Campaigns YouTube Advertising Remarketing Campaigns Lead Form Campaigns

Responsibilities :

- Keyword planning and bidding strategies. Ad copy creation and testing. Landing page optimization. Conversion tracking setup. Cost-per-lead optimization.

Meta Ads Management

- Facebook Lead Generation Campaigns Instagram Lead Campaigns Retargeting Campaigns Awareness Campaigns Webinar Registration Campaigns

Responsibilities :

- Audience creation and segmentation. Ad creative testing. Campaign optimization. Funnel development.

LinkedIn Advertising

- B2B Lead Generation Campaigns Membership Acquisition Campaigns Event Registration Campaigns Executive Branding Campaigns

Target Audience:

- MSME Owners Business Owners Startup Founders Chartered Accountants Consultants Corporate Executives

Funnel & Landing Page Optimization

- Build high-converting landing pages. Improve lead conversion rates. Conduct A/B testing. Optimize customer journeys.

Marketing Automation Integration





Analytics & Reporting

Monitor and optimize:

- Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Lead Quality Funnel Performance

Prepare:

- Weekly Campaign Reports Monthly ROI Reports Lead Quality Reports Growth Dashboards

Campaign ObjectivesMSME Loans

Generate qualified inquiries for:

- Business Loans Working Capital Loans CGTMSE Loans Machinery Loans Startup Funding

MSME Helpline

Generate leads for:

- Government Schemes Business Consulting Registration Services Compliance Services

MSME Mitra Course

Generate:

- Course Enrollments Webinar Registrations Training Program Leads

Indian SME Chamber

Generate:

- Membership Registrations Event Registrations Corporate Partnerships

Required SkillsAdvertising Platforms

- Google Ads Meta Ads Manager LinkedIn Campaign Manager YouTube Ads

Analytics & Tracking

- Google Analytics 4 Google Tag Manager Looker Studio Conversion Tracking Pixel Management

Marketing Tools

- HubSpot Zoho CRM LeadSquared Mailchimp WhatsApp Automation Tools

Core Skills

- Performance Marketing Lead Generation Funnel Optimization Conversion Rate Optimization (CRO)



Retargeting Strategies Marketing Automation Data Analysis

Qualifications

- Bachelor's Degree in Marketing, Business, Digital Marketing, or related field. Google Ads Certification preferred. Meta Blueprint Certification preferred. LinkedIn Marketing Certification preferred.

Experience

- 4-8 Years in Performance Marketing. Proven track record of generating leads and revenue through paid campaigns. Experience in Financial Services, Education, Membership Organizations, Consulting, or B2B Marketing preferred.

Key Performance Indicators (KPIs)Lead Generation

- Qualified Leads Generated Cost Per Lead (CPL) Lead-to-Sales Conversion Rate

Advertising Metrics

- Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) Click Through Rate (CTR) Conversion Rate

Business Outcomes

- Loan Inquiry Leads Membership Signups Course Enrollments Event Registrations Consulting Leads

Reporting Structure

Reports To:Head of Digital Marketing

Works Closely With:

- SEO & Content Manager Social Media Manager Graphic Designer CRM & Automation Executive Sales Team

Why Join MSME Helpline Group?

- Work on multiple high-growth brands and digital platforms. Direct ownership of lead generation and growth. Prospect to build large-scale marketing campaigns. Exposure to MSME, Startup, Finance, Education, and Business Consulting sectors. Performance-based growth and leadership opportunities.

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits :

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Performance Marketing Manager (Connaught Place)
🏢 Indian MSME Helpline
📍 Connaught Place