Job Title: Assistant Manager - Digital Marketing Location: Kolkata, West Bengal Company: Orient Gems & Ornaments Pvt. Ltd. Experience Required: 2 to 4 Years Travel Requirement: Mandatory (domestic travel to showrooms, exhibitions, and vendor locations) Industry: Retail / Gems & Jewellery

Key Responsibilities : Digital Strategy & Execution

- Develop, execute, and manage multi-channel digital marketing campaigns across platforms (Google, Meta, YouTube, etc.).
- Oversee the planning and delivery of digital content calendars, promotions, and product launches.
- Manage and update the companys website and e-commerce platforms (if applicable).

Social Media Management

- Build and grow brand presence on Instagram, Facebook, LinkedIn, Pinterest, and YouTube.
- Create engaging and visually appealing posts, stories, and reels in coordination with the creative team.
- Monitor social media trends, hashtags, and competitor activities.

Performance & Analytics

- Track, report, and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and third-party dashboards.
- Generate weekly/monthly reports on KPIs, ROI, traffic, conversions, and engagement metrics.
- Implement A/B testing and conversion rate optimization strategies.

Branding & Content

- Coordinate with photographers, designers, and videographers to create product-centric and lifestyle content.
- Ensure brand tone and aesthetics align across all digital platforms.
- Plan and execute influencer tie-ups and collaborations to enhance brand visibility.





Travel & Coordination

- Travel to showrooms, events, and exhibitions to gather content, understand customer insights, and ensure marketing alignment.
- Coordinate with store managers and regional teams for campaign rollouts and event promotions.

Requirements :

- MBA preferred/Bachelors degree in Marketing, Digital Media, Communications, or related field.
- 2 - 4 years of digital marketing experience in the retail/fmcg/media industry.
- Strong understanding of SEO, Google Ads, Meta Ads Manager, and e-commerce.
- Hands-on experience with tools like Canva, Photoshop, Meta Business Suite, Mailchimp, Google Analytics, etc.
- Fluent in English, Hindi, and preferably Bengali.
- Excellent written and verbal communication skills.
- Willingness and ability to travel frequently.

Preferred Skills :

- Knowledge of Jewellery trends, festive season marketing, and regional customer behavior.
- Basic understanding of product photography and visual merchandising.
- Experience in What's App marketing and CRM-based campaigns.

Perks :

- Provident Fund

Application Question(s):

- Are you an immediate Joiner ? (Yes / No). If No, what is your current notice period?

Education :

- Bachelor's (required)

Experience :

- Social media management: 3 years (required)
- Digital marketing: 3 years (required)
- Content management: 3 years (required)
- Google Analytics: 3 years (required)

Language :

- Bengali (required)

Willingness to travel:

- 25% (required)

Work Location: In person

📌 Assistant Manager - Digital Marketing (Bhawanipura)
🏢 ORIENT GEMS AND ORNAMENTS
📍 Bhawanipura