ABOUT YOURSTORY

YourStory is India's most strategic ecosystem influence platform — built over 18 years to turn visibility into influence across Startups, Developers, Enterprise Leaders, GCCs and MSMEs. We reach 10M+ monthly users, 2.5M+ newsletter subscribers, and 4.6M+ followers across channels, and we host the country's most influential tech moments: TechSparks (17th edition, 10,000+ attendees), GCC Summit, SheSparks, MSME Sparks and the DevSparks city series.

Brand Solutions is how we partner with the world's most ambitious companies — Dell, Google Cloud, AWS, Microsoft, Snowflake, NVIDIA, Accenture, Airtel Business, Delhivery and others — to build narratives, IPs, sponsorships and ecosystem programs that shape India's tech story.

THE ROLE

WHAT YOU'LL OWN

You won't be doing cold-call outbound prospecting. Your job is to be the fastest, sharpest, most consultative response India's tech brands meet when they raise their hand. You'll qualify, scope, package and close — turning inbound curiosity into multi-quarter partnerships across newsletter takeovers, articles & video IPs, branded content, event sponsorships, and bespoke programs.

You'll work hand-in-glove with Brand Solutions Content, Events, and Marketing. You report into the Chief Financial Officer, with a dotted-line to the SVP — Strategic Initiatives & Business Development for commercial direction and deal strategy. - WHAT YOU'LL DO, DAY TO DAY - 1. Own the inbound funnel end-to-end

Qualify with rigor — Run discovery calls to understand the prospect's brand objective, funnel stage (awareness, consideration, conversion, brand recall), audience target, budget band, and decision timeline.

Disqualify early — Use our standard qualification framework (BANT / MEDDIC-light) to disqualify fast and focus calendar time on the leads that will actually close.





2. Package, propose, close

Map need offering — Translate prospect goals into the right YourStory offering — newsletter inclusions across YS Buzz, Weekly Wrap and Dev Digest; articles & branded content; signature video IPs (Inside the AI Boardroom, GCC Beyond Borders, Mavericks, Tech Transformers); event sponsorships across TechSparks, GCC Summit, SheSparks, MSME Sparks and DevSparks; or bespoke campaigns combining the above.

Proposal velocity — Build polished, audience-data-backed proposals in PPT/PDF using approved templates, with transparent deliverables, timelines, and commercials. Turn around first drafts within 48 hours of a qualified discovery call.

Commercial confidence — Run pricing conversations confidently — anchor on value (audience quality, 46% open rate vs. 21% industry average, 64% CXO/founder readership, 200K+ stories told), defend margins, and negotiate within approved guardrails.

Closing discipline — Drive deals from proposal to PO, coordinating legal, finance, and content teams to compress cycle time.

3. Pipeline & CRM rigour

Single source of truth — Maintain every opportunity in our CRM with current stage, next step, expected close date, and accurate INR value. CRM hygiene is non-negotiable — if it isn't in the CRM, it doesn't exist.

Forecasting — Provide accurate weekly forecasts and quarterly commits to the Brand Solutions leadership.





Own your numbers — Track and improve your own conversion metrics — response time, qualification rate, proposal-to-close ratio, average deal size, win/loss reasons — and run a fortnightly retrospective on what's working and what isn't.

4. Account growth & repeat business

Expand inside accounts — After closing the first deal, stay engaged through delivery alongside the Customer Success and Content teams. Use campaign performance moments to surface upsell, cross-sell and renewal opportunities.

Build durable relationships — For repeat advertisers (~50% of our base) and 5-year+ key accounts (~10%), build a relationship cadence that keeps YourStory top-of-mind ahead of every brand planning cycle.

5. Cross-functional collaboration

Close the loop with marketing — Work with Marketing on inbound lead-quality feedback — which campaigns send leads that actually close, which don't.

Sell what we can deliver — Coordinate with Brand Solutions Content and Events teams to scope deliverables accurately, so what's sold is what's delivered.

Voice-of-customer — Feed insights from lost deals and prospect objections back to leadership to sharpen our positioning and pricing.

WHAT WE'RE LOOKING FOR

MUST HAVE

- Inbound / inside sales DNA — 3-6 years selling digital media, brand solutions, SaaS, B2B services, event sponsorships, or branded content — with at least 2 years in an inside sales, inbound sales, or desk-based revenue role.
- Quota carrier — A consistent track record of meeting or beating quota, with conversion numbers you can speak to in detail.
- Cycle-running ability — Demonstrated ability to qualify ruthlessly, build crisp proposals fast, and run a multi-stage deal cycle from first call to PO without d

📌 Associate Sales & Partnerships Manager (Bengaluru)
🏢 YourStory
📍 Bengaluru