Job Description - Marketing Specialist - OperationsLocation Byculla, Mumbai Employment Type Full-time | Work from Office Working Days & Shift - Monday to Saturday - Shift Timing: 10:00 AM to 7:00 PM Department Marketing Reporting To Head of Marketing Experience Required 3-4 Years Education Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field Compensation CTC: ₹3.60 LPA - ₹4.44 LPA About the Role We are seeking a highly motivated and performance-driven Marketing Specialist - Operations to support and execute digital marketing initiatives, lead generation campaigns, marketing automation programs, and customer engagement strategies. Key ResponsibilitiesDigital & Performance Marketing - Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), LinkedIn, Google, and other digital platforms. - Manage campaign budgets, spending, and ROI optimization. - Monitor campaign performance and improve lead quality and conversion rates. - Drive growth marketing initiatives to increase brand awareness and customer acquisition. - Conduct A/B testing and campaign experimentation to improve performance metrics. Marketing Automation & WhatsApp Marketing - Plan and execute WhatsApp marketing campaigns using WATI and similar automation tools. - Design automated customer journeys, lead nurturing sequences, and communication workflows. - Develop chatbot and BOT-based campaigns to improve customer engagement. - Integrate marketing automation platforms with CRM systems and lead management processes. - Monitor automation performance and implement improvements for better customer experience. Meta Marketing & BOT Workflow Management - Manage Facebook and Instagram advertising campaigns.



- Create and optimize BOT workflows, lead qualification funnels, and automated response systems. - Implement remarketing, retargeting, and audience segmentation strategies. - Collaborate with internal stakeholders to improve customer communication through automation and AI-driven engagement tools. Campaign Planning & Lead Generation - Create and execute targeted campaigns for products and business solutions. - Develop audience segmentation strategies to improve lead quality. - Work closely with sales teams to align marketing initiatives with revenue goals. - Monitor and optimize marketing funnel performance. - Support product launches, promotional campaigns, and seasonal initiatives. Analytics & Reporting - Monitor campaign performance using marketing analytics tools. - Prepare weekly and monthly reports covering campaign effectiveness, lead generation, ROI, and spend utilization. - Analyze customer behavior and campaign performance data. - Provide actionable recommendations to improve marketing efficiency and business outcomes. Required Skills & Competencies - Strong knowledge of Digital Marketing and Performance Marketing. - Hands-on experience with Meta Ads Manager and social media advertising. - Experience with WhatsApp Marketing platforms such as WATI. - Valuable understanding of Marketing Automation and CRM workflows.



- Experience with chatbot development, BOT workflows, and automated communication systems. - Proficiency in campaign budget management and ROI optimization. - Strong analytical and reporting skills. - Excellent communication and project coordination abilities. - Ability to work in a fast-paced and target-driven environment. - Hands-on experience with Google Ads, Meta Ads, WATI, and AI Calling Systems. Preferred Qualifications - Experience in B2B, Retail Technology, SaaS, Industrial, Technology, or Enterprise Marketing. - Understanding of lead generation and customer acquisition strategies. - Familiarity with CRM platforms, automation tools, and performance tracking systems. - Experience working closely with sales teams to generate and convert Marketing Qualified Leads (MQLs). - Data-driven and performance-oriented marketer. - Strong ownership and execution mindset. - Creative thinker with analytical problem-solving skills. - Passionate about automation, technology, and digital marketing. - Comfortable managing multiple campaigns simultaneously. - Eager to learn, experiment, and drive measurable business growth. Why Join Us? - Opportunity to work on cutting-edge marketing automation and digital transformation initiatives. - Exposure to performance marketing, AI-driven customer engagement, and automation technologies. - Fast-paced workplace with significant learning and growth opportunities. - Opportunity to directly contribute to business growth and customer acquisition. - Dynamic team culture focused on innovation and continuous improvement. Pay: ₹360,000.00 - ₹440,000.00 per year Work Location: In person

📌 Marketing Specialist (Byculla)
🏢 Rapsys Technologies
📍 Byculla