About the Role

This role requires a balance of strategic thinking, data analysis, creative collaboration, and performance marketing excellence to drive customer acquisition, retention, and revenue growth.

Key Responsibilities

- Develop, execute, and optimize high-performing paid media campaigns across Meta platforms (Facebook, Instagram, Messenger, and Audience Network).
- Manage end-to-end campaign lifecycle including strategy, audience segmentation, budget allocation, A/B testing, scaling, and reporting.
- Drive customer acquisition, lead generation, and revenue growth through performance marketing initiatives.
- Monitor KPIs such as ROAS, CPA, CAC, CTR, CPM, conversion rates, and customer LTV.
- Build and optimize full-funnel marketing strategies for awareness, consideration, and conversion campaigns.
- Collaborate with creative, content, and design teams to develop high-converting ad creatives and messaging.
- Analyze campaign data and generate actionable insights to improve performance and efficiency.
- Manage monthly and quarterly paid media budgets effectively to maximize ROI.
- Stay updated with Meta platform changes, advertising policies, audience trends, and emerging growth strategies.
- Coordinate with analytics and tech teams for pixel implementation, conversion tracking, attribution setup, and event optimization.
- Work closely with brand and e-commerce teams to align media strategies with business objectives.
- Prepare detailed performance reports and present growth insights to leadership.

Required Skills & Qualifications





- Minimum 6 years of experience in paid media and performance marketing.

- Strong hands-on expertise in Meta Ads Manager and Meta Business Suite.

- Proven track record of scaling campaigns with measurable ROAS and revenue growth.

- Strong understanding of:

- Conversion API (CAPI)

- Meta Pixel

- Retargeting strategies

- Lookalike audiences

- Funnel optimization

- Dynamic ads

- Creative testing frameworks

- Experience with e-commerce, D2C, lead generation, or app growth campaigns.

- Proficiency in Google Analytics, reporting dashboards, and attribution tools.

- Solid analytical mindset with the ability to interpret data and make performance-driven decisions.

- Excellent communication and stakeholder management skills.

- Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred Qualifications

- Experience managing large monthly ad spends.
- Exposure to omnichannel paid media strategies.
- Familiarity with TikTok Ads, Google Ads, or other paid platforms is an added advantage.
- Experience working with creative strategy teams and UGC-based advertising.
- Certifications in Meta Blueprint or related performance marketing programs preferred.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost per Lead (CPL)
- Conversion Rate
- Revenue Growth
- Campaign Scalability
- Retention & Remarketing Performance

Pay: ₹100,000.00 - ₹200,000.00 per month

Benefits :

- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Brand Growth Manager - Paid Media (Meta Ads Expert) (Sahibzada Ajit Singh Nagar)
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📍 Sahibzada Ajit Singh Nagar