About the job :The Role :We are looking for a Principal - AI/ML & Data Science to build and lead our AI/ML & Data Science function at the intersection of Generative AI, marketing intelligence, and programmatic media.In this role, you will combine hands-on technical leadership, advanced marketing analytics, and AI innovation to design scalable solutions that power decision-making across digital and offline media channels.You will work closely with Product, Engineering, and Business teams to translate complex data into actionable intelligence.What You Will Do :Lead & Build :- Lead, mentor, and scale a high-performing team of data scientists.- Set technical direction and best practices across modeling, experimentation, and AI adoption.- Drive a culture of innovation, accountability, and data-driven decision-making.Generative AI & LLMs (Core Focus) :- Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.- Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.- Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.Advanced Marketing Analytics :- Design and implement advanced analytics and machine learning models, including :i. Marketing Mix Modeling (MMM)ii. Multi-Touch Attribution (MTA)iii. Propensity and RFM modelingiv. Bayesian and non-parametric methods- Apply experimentation frameworks (A/B testing, significance testing)



to validate impact and optimize performance.Predictive Modeling & Optimization :- Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.- Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.Data Platforms & Architecture :- Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual datasets.- Oversee integrations with DSPs, SSPs, DMPs, and other ad-tech platforms.- Ensure high standards of data quality, governance, and performance.Cross-Functional Collaboration :- Partner closely with Product, Engineering, Yield, Sales, Finance, and Operations teams.- Translate complex analytical outputs into clear, actionable insights for business and client stakeholders.- Contribute to the evolution of MADTECH.- AI as a market-leading AI product.What We're Looking For :Experience & Education :- Master's or Ph.D in Statistics, Computer Science, Engineering, or a related quantitative field.- 10+ years of experience in Data Science, Marketing Analytics, or Predictive Modeling, with proven leadership exposure.Technical Expertise :- Machine Learning: regression, classification, clustering,



dimensionality reduction.- Ensemble methods: Random Forest, Gradient Boosting, XGBoost.- Strong experience with Generative AI, LLMs, and NLP in real-world applications.- Marketing analytics frameworks: MMM, MTA, attribution modeling.- Experimentation and statistical testing.- Cloud platforms: AWS or GCP (model deployment and monitoring).You'll Thrive If You :- Enjoy building at scale in a rapid-growing, product-driven environment.- Can bridge deep technical work with business impact.- Communicate complex ideas clearly to non-technical audiences.- Are excited to shape the future of AI-powered marketing intelligence.Location : This role is based in Mysuru or Bengaluru.About MADTECH. :MADTECH.AI is the Decision Intelligence platform for mission-driven organizations and their partners.- Eliminate the burden of data wrangling, model building, data visualization, and optimization in one cost-effective AI-powered hub.- By delivering sharper, on-demand insights, predictions, recommendations, and proactive problem-solving, the platform reduces data complexity empowering clients to make smarter, data-driven decisions faster and more affordably.- Headquartered in St.Petersburg, Florida, U.S with global capability centers in Mysuru and Bengaluru, Karnataka, India, MADTECH.- AI proudly offers platform support and Professional Services staffed with proven specialists who save clients money, time and achieve transparent, accountable performance while delivering extraordinary value (ref:hirist.tech)

📌 iSOCRATES - Principal Engineer - AI & Data Science (Bengaluru)
🏢 iSOCRATES MadTech
📍 Bengaluru