01 Nov
|
Gratitude
|
Mumbai
Location: Mumbai
Experience: 3–5 Years
Qualification: Any Graduation
Job Type: Full-time
Work Mode: Work From Office
Shift: Rotational Shifts
Job Summary
We are looking for a skilled Marketing Operations professional with expertise in Oracle Eloqua, campaign management, marketing automation, and database management. The role involves executing and optimizing multi-channel marketing campaigns, managing audience segmentation, configuring automated customer journeys, and analyzing campaign performance to improve engagement and operational efficiency.
Key Responsibilities
- Plan, configure, and execute marketing campaigns using Oracle Eloqua and Customer Data Platforms (CDP).
- Collaborate with project managers and marketing stakeholders to understand campaign requirements, review briefs, and identify potential risks.
- Create and manage email templates, landing pages, workflows, automations, and customer journeys.
- Perform audience segmentation, personalization, A/B testing, and campaign optimization.
- Monitor campaign performance, analyze KPIs, and prepare reports with actionable insights.
- Troubleshoot technical issues related to Eloqua, CDP, campaign execution, and integrations.
- Maintain data hygiene, accurate campaign records, and request management updates.
- Follow standard operating procedures, desktop procedures, and quality checklists.
- Collaborate with internal teams and stakeholders to ensure timely and accurate campaign delivery.
Required Skills
- Strong hands-on experience with Oracle Eloqua and marketing automation.
- Knowledge of SQL, database management, and audience segmentation.
- Understanding of email marketing best practices, deliverability, personalization, and A/B testing.
- Familiarity with HTML, CSS, JavaScript, REST APIs, and API integrations.
- Experience in campaign reporting, analytics, and KPI tracking.
- Strong troubleshooting, analytical, communication, and collaboration skills.
Preferred Qualification: Oracle Eloqua certification is an advantage.
Significant: Candidates should be flexible to work in rotational shifts and from the Mumbai office.
📌 Custom Software Engineering Analyst - Marketing Operations (Mumbai)
🏢 Gratitude
📍 Mumbai