Read JD before applying
Title: Social Media Specialist
Experience: 2-3 years
location: Noida, sector 142.

(only candidates with hands on experience in working with D2C skincare, cosmetics, beauty or consumer products industry apply!!)
Must have experience with SEO tools .

THE ROLE

We are looking for a Social Media Specialist who understands that social media is more than posting content—it is about building a brand people want to follow, talk about and be part of. You will own day-to-day social media execution, trend-led content, community engagement and influencer collaborations, while ensuring every touchpoint feels distinctly.

WHAT YOU'LL DO

• Own and manage social media profiles across relevant platforms, ensuring consistent brand presence and execution. • Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption. • Plan and implement social media campaigns aligned with the overall marketing and communication strategy. • Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.

- Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.
- Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly

brand voice.
- Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.
- Monitor social conversations, feedback and online reviews, and identify insights or opportunities for the

brand. • Collaborate closely with the creative, marketing, PR and communications teams to develop high-quality, on-brand content.
- Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.
- Identify relevant influencers, creators, agencies and industry voices aligned with brand and

audience.



• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution. • Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution. • Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.
- Encourage user-generated content, community participation and brand advocacy among followers.
- Support and participate in brand events, activations and community-building initiatives.
- Build meaningful relationships with customers, potential customers, creators, industry professionals and

relevant media/journalists.
- Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.
- Prepare regular social media performance reports and recommendations based on key metrics and

learnings.

WHAT WE'RE LOOKING FOR

- 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.
- Solid passion for skincare, beauty, wellness and consumer brands.
- Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,

lifestyle or FMCG.
- Experience working with marketing/media agencies is a plus.
- Strong understanding of Instagram and other major social media platforms, formats and content trends.
- Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.
- Good understanding of Google Analytics, web analytics and social media performance metrics.
- Working knowledge of SEO best practices and digital marketing fundamentals.
- Strong influencer management skills, including creator identification, negotiation, briefing, execution and

performance tracking.
- Comfortable working cross-functionally with creative, marketing, PR and communications teams.
- Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.

EDUCATION

- Bachelor's or Master's degree in any relevant discipline.
- Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related

field.

📌 Social Media Specialist, Brand Marketing (Noida)
🏢 Careerblock
📍 Noida