Location: Bengaluru Experience: 5+ years
Function: Marketing

About the role
We're looking for a Social Media Manager to lead the day-to-day social presence of VIRGIO and Beyond The Curve. You'll shape how each brand shows up online: building relevant conversations, creating content people want to watch and share, and turning social attention into stronger communities and business outcomes.

You'll manage two distinct voices. VIRGIO is trend-first fashion with a conscious point of view. BTC is fashion for curvy women, with fit, confidence and self-expression at its heart. You should be able to move between the two without making them sound like the same brand.
This is a hands-on role in a fast-moving team. You'll plan, create, publish and learn from the work as it happens.

What you'll own
Build and manage monthly and weekly social content calendars for VIRGIO and BTC.
Develop ideas for Reels, carousels, Stories, creator content, launches and timely cultural moments.
Write sharp, platform-native copy that fits each brand's voice.
Brief designers, video editors, creators and internal teams; give clear feedback and keep content moving.
Stay close to fashion,



creator and internet culture to spot relevant opportunities for both brands.
Manage publishing and day-to-day community engagement, including comments, DMs and escalations.
Work with the influencer and performance teams to extend robust content and support launches, drops and campaigns.
Track content performance and community growth; share regular learnings and use them to improve the next round of content.
Maintain consistency in brand voice, visual direction and product communication across social channels.
Coordinate approvals and schedules across teams while keeping a steady publishing rhythm.
What we're looking for

- 5+ years of experience managing social media for consumer, fashion, lifestyle or D2C brands.
- Agency experience
- A strong understanding of Instagram and short-form video; familiarity with other relevant social platforms is a plus.
- A portfolio showing social ideas and content you've helped take from brief to publication.
- Strong writing skills and a good instinct for internet culture, trends and what makes people stop scrolling..
- Comfort using social analytics to understand what is working and why.

📌 Social Media Executive - Marketing (Bengaluru)
🏢 Virgio
📍 Bengaluru