Xoxoday is a global B2B SaaS and fintech platform for rewards, incentives, loyalty and payouts. The Head of Marketing owns how Xoxoday is positioned, launched and grown across products and geographies. You will sit at the intersection of product, sales and marketing, turning customer and market insight into pipeline and revenue. You will lead the current marketing team across products and regions, work directly with the CEO, sales and product leaders, and build an AI-first, measurable growth engine. Set the marketing strategy and own marketing-sourced pipeline and revenue targets jointly with Sales.
Shape the brand narrative and product positioning that drive adoption and growth.
Partner with sales leadership to sharpen messaging, playbooks and outreach.
Give sales explicit, usable assets that improve in-market effectiveness.
Drive co-marketing with HRIS, payments and ecosystem partners.
Demand and Brand
Lead demand generation, ABM, content, events, PR, and analyst and review-site presence.
AI-Led Marketing
Embed AI across content, campaigns, personalisation, analytics and workflows.
Own funnel analytics, attribution, CAC, payback and MarTech stack performance.




Lead and develop the current marketing team across performance, content, product marketing, design and marketing operations, across different products and geographies.
You use AI tools and agents yourself every day and can demonstrate real AI-driven marketing results.

- B2B SaaS experience with enterprise or mid-market sales cycles.
- Fintech experience in payments, wallets, payouts or other compliance-sensitive products.
- 12+ years in B2B marketing, including leading large, multi-product, multi-geography teams and managing managers.
- Comfort with data, analytics, CRM and marketing automation tools (HubSpot or equivalent).
- Experience in the rewards, incentives and loyalty industry.

Experience marketing to the US market.
Scale-up experience (Series B and above).
Ship a clear regional GTM and positioning plan for each product. Deliver measurable growth in marketing-sourced pipeline and revenue, with improved CAC and payback. Run an AI-first marketing organisation with a strong, aligned team.
Own the marketing agenda for a global B2B SaaS and fintech platform.
Build and lead an AI-first marketing organisation.

📌 Marketing Manager - Fin Tech (Bengaluru)
🏢 Xoxoday
📍 Bengaluru