Marketing manager - Reporting to SVP Marketing is a leadership role responsible for defining, leading, and executing the organization's complete marketing strategy. This position owns the brand marketing function and plays a critical role in driving business growth, strengthening brand presence, enabling revenue, and expanding market reach.

The role requires a seasoned marketing leader with deep expertise across all marketing disciplines , strong strategic acumen, and the ability to execute with excellence. Marketing Manager will work closely with the Delivery and Business Group Heads, Sales, Solutions, Partnerships and HR teams to align marketing initiatives with organizational goals and long-term vision.

Job Title: Sr Marketing Manager

Experience Required: 6–8+ years marketing experience

Education: MBA / PGDM or equivalent qualification from Tier 1 or Tier 2 Institutes only (Mandatory)

Employment Type: Full time.

Strategic Marketing Leadership

Define and own the overall marketing vision, strategy, and execution roadmap aligned with business objectives.

Act as a strategic partner to leadership by providing market insights, competitive analysis, and growth recommendations.

Establish clear marketing goals, KPIs, and performance measurement frameworks.

End-to-End Marketing Ownership

Take complete ownership of all marketing functions including:

Brand Marketing

Digital Marketing

Performance Marketing

Content Marketing

Employer Branding

Ensure integrated marketing execution across all channels with consistent messaging and positioning.

Plan, manage, and optimize the overall marketing budget with a strong focus on ROI.

B2B Enterprise Marketing (NA & EMEA Focus)

Plan and execute marketing strategies tailored for enterprise audiences across North America and EMEA.

Partner with Sales,



Partnerships, and Leadership teams to align marketing efforts with revenue goals.

Digital, Performance & Demand Generation

Lead paid and organic marketing initiatives across platforms such as:

Google Ads, Meta Ads, LinkedIn Ads

SEO, SEM, and Social Media Marketing

Drive continuous improvement through A/B testing, experimentation, and performance optimization.

Monitor and analyze campaign performance to improve conversions, pipeline quality, and ROI.

Events, Conferences & Field Marketing

Plan and execute participation in industry events, conferences, webinars, and field marketing initiatives to drive brand awareness and qualified leads.

Collaborate with Sales for pre-event promotions, on-ground engagement, and structured post-event follow-ups.

Marketing Technology, Tools & Analytics

Own and optimize the organization's marketing technology stack.

CRM & Marketing Automation (HubSpot, Salesforce, Zoho, or equivalent)

Analytics & Reporting (GA4, Mixpanel, Tableau, or equivalent)

Build dashboards, reports, and insights to track marketing effectiveness and business impact.

Promote data-driven decision-making across all marketing initiatives.

Build, mentor, and lead a high-performing marketing team.

Define clear roles, responsibilities, and performance expectations.

Enable cross-functional collaboration between marketing, sales, product, and leadership teams.

In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.

📌 Senior Marketing Manager - CRM (Secunderabad)
🏢 databeat.io media
📍 Secunderabad