Loyalty & Retention Manager (CRM) (Gurugram)

Loyalty & Retention Manager (CRM) (Gurugram)

01 Nov
|
Airtel Africa
|
Gurugram

01 Nov

Airtel Africa

Gurugram

The Retention Manager – Postpaid will be responsible for reducing churn and improving lifetime value of the postpaid customer base. The role focuses on building proactive retention strategies, identifying at-risk segments using data, and designing targeted interventions across pricing, benefits, customer experience, and communication.
Churn Management & Retention Strategy
Identify key drivers of churn such as pricing, network perception, service issues, competitive offers, and billing experience.
Design retention strategies including save offers, plan migrations, loyalty benefits, and tenure-based rewards.
Develop churn prediction frameworks using customer data signals (usage decline, payment behavior, complaints, ARPU shifts).
Identify high-value at-risk cohorts and build targeted retention journeys.
Design proactive retention campaigns across digital channels (app, SMS, WhatsApp, call center).




Work with marketing teams to design communication strategies to reduce churn.
Competitive Intelligence
Work closely with Network, Customer Care, Product, Analytics, and Digital teams to resolve churn drivers.
Performance Monitoring
Build dashboards to track churn and retention performance.
Continuously optimize interventions based on data insights.

Experience
Minimum 4 years of experience in telecom, consumer internet, fintech, or subscription businesses.
Experience in retention, lifecycle marketing, CRM, or customer analytics roles preferred.

Solid analytical and data interpretation capabilities.
Stakeholder management and cross-functional leadership.

MBA from a reputed institute preferred.

Customer-obsessed and data-driven.

📌 Loyalty & Retention Manager (CRM) (Gurugram)
🏢 Airtel Africa
📍 Gurugram

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