Designation - Senior Associate - Copywriter Department - Marketing
Experience Range - 2-4 years
With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

We are looking for a Copywriter who can bring together strong creative thinking and sharp execution across digital campaigns. This role will be responsible for developing compelling brand narratives, writing high-impact copy across formats, and collaborating closely with creative, production, and marketing teams to deliver engaging content.

Translate brand briefs into clear and compelling creative concepts and scripts.
Write engaging copy for digital campaigns across social media, video, and branded content.
Manage branded content projects end-to-end across brand, creative, production, and post-production teams.
Support video ideation, develop platform-specific content,



and manage post-production workflows including feedback loops and final delivery.
Maintain project trackers, approvals, and campaign documentation.
Collaborate closely with designers, video editors, and marketing teams to deliver high-quality content.
Ensure brand voice and messaging remain consistent across all campaign assets.
Develop campaign summaries and case studies for internal learning and brand reporting.

2+ years of experience in copywriting, content production, or creative coordination.

- Strong writing skills across digital, social, and video formats.
- Ability to translate brand briefs into robust creative ideas and narratives.
- Good understanding of digital video formats and production workflows.

📌 Marketing Copywriter (f/m/d) (Bengaluru)
🏢 upGrad
📍 Bengaluru