Job Description – Influencer Marketing & Research Executive

Company: ETH INFRA

Experience: 1–3 Years

Salary: ₹20,000 – ₹30,000 per month

Location: Delhi

Employment Type: Full-Time

About ETH INFRA:

ETH INFRA is a real estate development company focused on developing premium residential and lifestyle projects. We are looking for a agile, research-oriented, and proactive professional who can manage influencer marketing activities along with market and competitor research to strengthen our brand presence and marketing strategies.

Key Responsibilities

1. Influencer Marketing & Management

- Identify and shortlist relevant influencers, content creators, YouTubers, and local creators for real estate projects.
- Research influencers based on audience demographics, engagement rates, location, content quality, and relevance.
- Reach out to influencers, negotiate collaboration fees, and manage partnerships.
- Coordinate influencer visits, property walkthroughs, promotional videos, reels, and testimonials.
- Share creative briefs, project information, USPs, and campaign requirements with influencers.
- Manage end-to-end influencer collaborations, from initial outreach to content delivery and publishing.
- Track influencer campaign performance, including reach, views, engagement, and leads generated.

2. Real Estate Market & Competitor Research

- Conduct market research on residential projects, luxury apartments, farmhouses, and real estate investment opportunities.
- Research competitors, their projects, pricing, amenities, USPs, positioning, and marketing strategies.
- Analyse real estate markets, emerging locations, infrastructure developments, and investment destinations.
- Research customer preferences,



buying behaviour, target audiences, and market trends.
- Monitor competitor advertising activities, social media presence, and promotional campaigns.
- Use platforms such as 99acres, Magicbricks, Housing.com, Square Yards, Google, and social media for research.

3. Research & Reporting

- Maintain influencer databases, competitor analysis sheets, and market research reports.
- Collect, organise, and analyse relevant market information.
- Prepare presentations and reports with actionable insights.
- Identify new influencer marketing opportunities and innovative promotional strategies.
- Coordinate with the digital marketing and creative teams to implement research-based marketing ideas.

Required Skills & Qualifications

- 1–3 years of experience in influencer marketing, market research, or digital marketing.
- Practical understanding of influencer discovery, outreach, negotiations, and campaign execution.
- Strong online research and analytical skills.
- Understanding of Instagram, YouTube, and social media trends.
- Basic understanding of the Indian real estate market.
- Proficiency in MS Excel, Google Sheets, and PowerPoint.
- Excellent communication, coordination, and negotiation skills.
- Ability to manage multiple tasks and meet deadlines.
- Previous experience in real estate, hospitality, or lifestyle marketing will be an added advantage.

Ideal Candidate:

We are looking for someone who is equally comfortable researching influencers, negotiating collaborations, analysing competitors, and preparing market research reports. The candidate should be proactive, detail-oriented, and capable of independently handling assigned marketing research and influencer activities.

📌 Influencer Marketing & Research Executive (New Delhi)
🏢 Eth Infra Private
📍 New Delhi