A. Lead Management

- Handle incoming leads from IndiaMART, Meta Ads, Website, WhatsApp and other sources.
- Distribute, categorize and prioritize leads based on customer requirements.
- Maintain proper lead records and update CRM/Excel sheets.
- Identify potential customers and business opportunities.

B. Calling & Customer Handling

- Contact every assigned lead through calls and WhatsApp.
- Understand customer requirements, investment capacity and business plans.
- Explain machinery specifications, features, pricing and advantages.
- Qualify genuine buyers and identify high-potential prospects.

C. Follow-up & Conversion

- Conduct regular follow-ups with interested customers.
- Share quotations, product catalogues, videos and project details.
- Handle customer objections and negotiate commercial terms.




- Arrange online/offline meetings and product demonstrations.
- Convert qualified leads into confirmed orders and advance payments.

D. Sales Team Management

- Monitor daily calling activities and follow-up performance.
- Guide and motivate sales executives.
- Track individual and team sales targets.
- Review pending leads and ensure no potential enquiry is missed.

E. Reporting & Performance

- Submit daily, weekly and monthly sales reports.
- Track total leads, calls, qualified leads, meetings and conversions.
- Maintain sales pipeline and forecast expected revenue.
- Report sales performance directly to Management.

📌 Senior Sales Manager (Hooghly)
🏢 Swarnabha Industries Private
📍 Hooghly