Company Description Riitek is an Indian technology brand with a global vision, focused on building performance-driven products for the modern digital workspace. The company designs solutions that help professionals multitask, maintain focus, and work without limits. Riitek’s products are tailored for productivity-oriented users who value efficiency and seamless digital experiences. Team members join a growing organization that combines innovative tech development with a solid brand identity. Working at Riitek offers exposure to a fast-evolving sector and opportunities to influence how professionals work in digital environments. Role Description The Brand Strategist role at Riitek is a full-time, on-site position based in the Pune District. The Brand Strategist will develop and refine brand positioning, messaging, and visual identity across digital and offline channels to strengthen Riitek’s presence in the tech workspace market. Day-to-day responsibilities include conducting market and competitor analysis, defining target audience segments, and translating insights into clear brand strategies and campaigns. The role involves collaborating with product, marketing, and design teams to ensure consistent brand communication, developing brand guidelines,



and monitoring brand performance metrics. The Brand Strategist will also support launch strategies for new products and maintain brand coherence across all touchpoints. Qualifications
• Candidates should possess skills in Brand Strategy and Brand Development to define and evolve Riitek’s market positioning.
• Candidates should possess skills in Branding and Brand Management to ensure consistent representation across channels and initiatives.
• Candidates should possess strong Communication skills to articulate brand narratives and collaborate effectively with cross-functional teams.
• Experience with market research, audience segmentation, and competitive analysis in technology or consumer products is beneficial.
• Proficiency in collaborating with marketing and design teams, with familiarity in digital marketing and product branding, is preferred.
• A bachelor’s degree in Marketing, Communications, Business, Brand Management, or a related field is advantageous.
• Ability to work on-site in Pune District, manage multiple projects, and use data-driven insights to guide brand decisions is expected.

📌 Brand Strategist (India)
🏢 RIITEK
📍 India