WE ARE HIRING | ASSOCIATE DIRECTOR – STRATEGY & GROWTHPune Region | Ayaansh Fertility

Location: Pune, Maharashtra (Based at Kharadi)

Position: Senior Leadership – Regional Business Growth

Industry: Healthcare | Fertility | IVF | Assisted Reproductive Technology

Employment: Full-time | On-site and Field Leadership

ABOUT AYAANSH FERTILITYAyaansh Fertility, the specialised fertility and assisted reproduction brand of Sreeharitha Healthcare Pvt. Ltd., is a growing network of fertility and IVF centres with a presence across Bengaluru, Hyderabad and Pune. Founded with a vision to make high-quality reproductive healthcare accessible, Ayaansh Fertility combines clinical expertise, advanced assisted reproductive technologies and personalised, ethical patient care.

With a strong emphasis on clinical excellence, transparency and compassionate treatment, we are committed to helping couples realise their dream of parenthood. Our philosophy is reflected in our tagline — "From Cell to Celebration."

THE OPPORTUNITYAyaansh Fertility is looking for a dynamic, accomplished and results-driven Associate Director – Strategy & Growth to lead our business development and market expansion initiatives across the Pune region.

We are looking for an entrepreneurial healthcare business leader who understands how to establish a strong market presence, develop productive professional relationships, build high-performing teams and translate business strategies into measurable results.

This is a senior leadership position with significant responsibility for the commercial growth and long-term success of Ayaansh Fertility in Pune.

We are not looking for someone who merely manages a sales team, conducts meetings or submits reports. We need a leader who can create opportunities, execute strategies and deliver results.

KEY RESPONSIBILITIES1. Regional Business Strategy & Growth

- Take ownership of regional business growth, revenue performance and market penetration.
- Develop and execute a comprehensive Pune market development strategy.
- Identify untapped geographical markets, growth opportunities and potential strategic partnerships.
- Establish explicit business objectives, measurable KPIs and execution timelines.
- Drive sustainable growth through a combination of referral relationships, institutional partnerships and direct patient acquisition.

2. Doctor Engagement & Strategic Partnerships

- Build and maintain strong professional relationships with gynaecologists, obstetricians, physicians, hospitals and other relevant healthcare professionals.




- Develop a productive network of referring clinicians across Pune and surrounding catchment areas.
- Personally engage key opinion leaders, senior consultants and hospital decision-makers.
- Organise clinical engagement programmes, professional interactions, educational initiatives and centre familiarisation visits.
- Strengthen Ayaansh Fertility's reputation as a trusted destination for specialised fertility care.

3. Sales Leadership & Team Management

- Lead, mentor and hold the Regional Manager – Sales & Marketing and business development team accountable for performance.
- Establish structured territory management, doctor engagement plans and follow-up systems.
- Translate field activities into measurable business outcomes.
- Identify execution gaps and implement immediate corrective measures.
- Build a performance-driven culture with clearly defined responsibilities and ownership.

4. Patient Acquisition & Revenue Growth

- Work closely with the clinical, counselling, operations and digital marketing teams to strengthen patient acquisition.
- Improve the conversion of qualified enquiries into consultations and clinically appropriate treatment registrations.
- Analyse referral productivity, enquiry quality, appointment attendance and patient conversion trends.
- Monitor acquisition expenditure and optimise marketing effectiveness.
- Ensure that commercial growth initiatives remain aligned with clinical ethics and patient-first decision-making.

5. Business Intelligence & Execution

- Conduct competitor analysis, market mapping and identification of emerging opportunities.
- Monitor regional business performance through accurate CRM data and meaningful management dashboards.
- Present actionable insights and strategic recommendations to senior management.
- Take ownership of execution rather than relying solely on delegation.
- Develop a scalable business growth model for the Pune region.

THE IDEAL CANDIDATEWe are particularly interested in professionals who possess:
- 10–15+ years of progressive experience in IVF business development, sales leadership, strategic growth or regional business management.




- Demonstrated success in generating measurable revenue growth and developing new healthcare markets specific to IVF.
- Strong existing professional relationships within the Pune Infertility ecosystem.
- Experience in IVF, fertility services, women's healthcare or multispecialty hospital business development — strongly preferred.
- Proven ability to establish productive doctor engagement networks and institutional partnerships.
- Experience managing regional sales teams, business development managers and cross-functional commercial initiatives.
- Strong commercial judgement, negotiation skills, analytical ability and execution discipline.
- Excellent interpersonal skills and the confidence to engage senior medical professionals and institutional leadership.
- Willingness to undertake extensive field engagement and personally drive high-value business relationships.

An existing, productive network of healthcare professionals in Pune will be a significant advantage. WHAT WILL DEFINE SUCCESS?Success in this position will not be measured by the number of meetings attended, doctor visits reported or presentations delivered.

It will be measured by:

- Growth in active and productive clinical referral relationships.
- Consistent improvement in qualified patient enquiries and completed consultations.
- Measurable and sustainable revenue growth.
- Effective utilisation and performance of the business development team.
- Increased market visibility and stronger institutional partnerships.
- The ability to establish Ayaansh Fertility as a recognised and trusted fertility care provider in Pune.

WHO SHOULD APPLY?We welcome applications from ambitious healthcare leaders who have personally built businesses, developed markets, established productive referral networks and delivered demonstrable commercial results particularly in Infertility and IVF segment. Candidates should be prepared to discuss specific achievements, including markets developed, teams managed, revenue growth delivered and professional networks established.

If you have the ability to build a Fertility chain business rather than simply manage an existing one, we would like to hear from you.

APPLY NOWInterested candidates may apply directly through LinkedIn with an updated CV highlighting their relevant leadership experience and measurable business achievements or send CV to (phone hidden)

Ayaansh Fertility

From Cell to Celebration

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📌 Associate Director – Strategy & Growth | Pune Region | Ayaansh Fertility (Bengaluru)
🏢 Ayaansh Hospital | Ayaansh Fertility
📍 Bengaluru