SOCIAL MEDIA MARKETING MANAGER

Build the Brand.

Build the Community.

Build Your Career.

? Location: Noida

? Work Mode: Full-Time | On-Site

? ABOUT CUREABLE

CureAble is building more than a therapy brand — we are building a child development ecosystem. We bring together children, parents, therapists, doctors, educators, schools, and support systems to create a connected and structured developmental journey for every child.

Our ecosystem brings together

Occupational Therapy • Speech Therapy • Behaviour Support • Special Education • Parent Guidance • School Collaboration • Home-Based Support • Technology

At CureAble, we believe that no child should struggle simply because the right support, guidance, or understanding was missing.

Our mission is simple but ambitious: To positively impact the lives of 2 Million+ children and their families. And we are looking for people who want to build something meaningful along with us.

? THE OPPORTUNITY

We are looking for a Social Media Marketing Manager who doesn't see social media as just posting content.

We are looking for someone who sees:

A Reel as a story.

A campaign as an opportunity.

A comment as a conversation.

A follower as a potential community member.

And social media as a growth engine.

You will take ownership of CureAble's digital presence and help shape how parents, doctors, therapists, educators, schools, and the wider community experience and understand CureAble.

This role combines: Content + Creativity + Strategy + Community + Digital Marketing + Analytics + Growth

? WHAT YOU WILL OWN

01 | SOCIAL MEDIA STRATEGY

● Own CureAble's social media strategy across Instagram, Facebook, LinkedIn, YouTube, and relevant emerging platforms.

● Build monthly and weekly content calendars.

● Develop platform-specific strategies rather than simply reposting the same content everywhere.

● Identify new formats, trends, creators, communities, and channels that can expand CureAble's reach.

● Build strategies that improve brand awareness, engagement, community growth, and qualified enquiries.

02 | CONTENT & STORYTELLING

Turn CureAble's work into stories that people understand, remember, and connect with.

You will create and manage:

● Reels & short-form videos

● Educational carousels

● Stories

● Static creatives

● Expert-led content

● Parent-focused content

● Awareness campaigns

● Therapist & doctor content

● Centre and school stories

● Child-development education

● Community campaigns

● Brand storytelling

You will work closely with our internal teams to turn real expertise and real experiences into powerful content.

03 | BUILD THE CUREABLE COMMUNITY

Our audience isn't just an audience.

It includes

? Parents

? Doctors

? Therapists

? Schools

? Educators

? Professionals

❤ Families

Your responsibility will be to build a trusted and engaged community around CureAble.

You will

● Respond to comments and messages.

● Understand what parents and professionals are asking.

● Identify recurring concerns and content opportunities.

● Create conversations rather than simply broadcasting information.

● Strengthen CureAble's credibility and trust online.

04 | DIGITAL MARKETING & LEAD GENERATION

Social media should create impact and contribute to growth.

You will

● Support digital campaigns.

● Work with the marketing and sales teams.





● Track enquiries and lead quality.

● Identify opportunities for organic and paid growth.

● Analyse the journey from content → engagement → enquiry → lead → conversion.

● Recommend strategies that improve the commercial impact of social media.

05 | DATA & PERFORMANCE

We don't believe in posting just for the sake of posting.

You will track

Reach | Engagement | Watch Time | Follower Growth | Clicks | Enquiries | Leads | Conversions

You will regularly analyse: What worked? Why did it work? What didn't work? What should we change? What should we scale? Your insights should translate into better content and better business outcomes.

06 | COLLABORATION & EXECUTION

You will work closely with:

● Leadership

● Clinical teams

● Doctors

● Therapists

● Special educators

● Operations

● Marketing

● Design & content teams

● Schools

● Parents

● External partners

You will help bring the CureAble story to life across different touchpoints.

⭐ WHO ARE WE LOOKING FOR?

We are looking for someone who is:

Creative: You naturally think in stories, hooks, visuals, trends, and ideas.

Strategic: You understand why something should be posted, not just what should be posted.

Data-Driven: You can look at numbers and turn them into decisions.

Proactive: You don't wait for instructions for every post or idea.

Business-Minded: You understand that strong marketing should ultimately contribute to growth. Empathetic: You understand that CureAble communicates with parents and families navigating deeply personal journeys.

Curious: You continuously explore new platforms, trends, formats, creators, and marketing opportunities. Ownership-Driven: You take responsibility for outcomes, not just tasks.

? REQUIREMENTS

● Strong hands-on experience in Social Media Marketing & Social Media Optimization (SMO).

● Strong understanding of Digital Marketing and social media campaigns.

● Experience with content strategy and storytelling.

● Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and short-form content.

● Ability to analyse social media metrics and derive actionable insights.

● Strong communication and collaboration skills.

● Excellent organisation and time management.

● Ability to manage multiple campaigns and deadlines.

● Experience managing a brand, community, or organisation's social media presence.

● Experience in healthcare, education, child development, parenting, wellness, or related sectors is an advantage.

● Familiarity with Canva and basic graphic/video editing is an advantage.

● Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred; equivalent practical experience will also be considered.

● Strong understanding of inclusive, child-centred and parent-focused communication.

? YOUR PORTFOLIO MATTERS

Show us what you've built.

A strong personal portfolio is mandatory for this role.

We want to see your actual work — not just your resume.

Your portfolio can include

● Social media pages you have managed





● Reels and short-form videos

● Campaigns you have executed

● Content calendars

● Brand-building projects

● Creative campaigns

● Audience-growth examples

● Engagement or lead-generation results

● Content strategy work

● Personal projects or creator work

We want to see your thinking, your creativity, and your execution. Your portfolio will be an key part of the selection process.

? WHAT YOU WILL GET AT CUREABLE

This is where CureAble is different. You won't simply be joining a social media team. You will get exposure to the larger world of healthcare, child development, technology, business, and leadership.

? GLOBAL EXPOSURE

Get hands-on exposure to US-based investors and global stakeholders, giving you a perspective beyond traditional social media marketing.

? DOCTORS & INDUSTRY EXPOSURE

Work alongside and collaborate with:

Doctors • Therapists • Educators • Schools • Healthcare Professionals • Child Development Experts

This gives you the opportunity to understand an industry while building your marketing expertise.

? LEADERSHIP EXPOSURE

Work closely with CureAble's management and leadership team and gain exposure to how decisions are made, brands are built, and businesses grow.

? REAL OWNERSHIP

Your ideas will not disappear into a content calendar. If you have a great idea, you will have the opportunity to take it from idea → execution → measurement → impact.

? CAREER GROWTH

CureAble is growing — and we believe our people should grow with us. Strong performers can get opportunities to: Expand their scope → Take larger responsibilities → Lead initiatives → Move into higher positions Your growth will be based on your ownership, performance, capability, and impact.

? MULTI-DIMENSIONAL LEARNING

Build skills beyond social media: Branding + Content + Community + Digital Marketing + Analytics + Lead Generation + Business Strategy + Leadership

❤ PURPOSE

Your work will contribute to a larger mission: Impacting 2 Million+ children and their families.

? HOW WE MEASURE SUCCESS

Success in this role isn't:

❌ “I posted 30 posts this month.”

Success is

✅ Did our reach grow?

✅ Did our community become stronger?

✅ Did parents trust us more?

✅ Did our content create conversations?

✅ Did enquiries increase?

✅ Did lead quality improve?

✅ Did campaigns perform better?

✅ Did our brand become more recognisable?

✅ Did social media contribute to business growth?

? YOUR GROWTH JOURNEY

At CureAble, we don't want you to remain in the same role forever. We want to create an environment where someone can join as a Social Media Marketing Manager, prove their capability, take ownership of larger initiatives, and eventually grow into larger marketing, brand, growth, or leadership responsibilities. You grow. We grow. The impact grows.

? WHY CUREABLE?

Because this isn't just another social media job. You will have the opportunity to: Build a brand. Build a community. Work with doctors and experts. Get global exposure. Learn business. Work closely with leadership. Create measurable impact. Grow your career. And contribute to a mission that matters. If you don't just want to manage a page — but want to build something meaningful, we want to meet you.

Join CureAble.

Build the future of child development with us.

Apply at [email protected] and [email protected]

📌 Social Media Marketing Manager (Noida)
🏢 CureAble
📍 Noida