Job Description: Senior Executive – Influencer Marketing

Brand: Limeroad
Department: Marketing
Experience: 1–2 years
Location: Gurgaon
Employment Type: Full-time

About Limeroad

Limeroad is a style-first fashion platform bringing the latest trends, versatile styles, and fashion inspiration to consumers across India. With a strong focus on young, trend-conscious audiences, we are building a vibrant fashion community through engaging content, influencer collaborations, and social-first campaigns.

Role Overview

We are looking for a creative, proactive, and organised Senior Executive – Influencer Marketing to strengthen Limeroad’s influencer ecosystem. The candidate will be responsible for identifying relevant creators, managing influencer collaborations, executing campaigns, working with creator agencies and tracking performance across social media platforms.

This role is ideal for someone who understands the creator economy, stays updated with Instagram and fashion trends, and enjoys building relationships with influencers to create impactful, engaging, and performance-driven content.

Key Responsibilities

1. Influencer Identification & Outreach

- Identify and onboard relevant fashion, lifestyle, beauty, and regional influencers aligned with Limeroad’s brand aesthetic and target audience.

- Build and maintain a robust database of influencers across different follower tiers, regions, and content niches.

- Evaluate creators based on content quality, engagement, audience demographics, reach, and brand fit.

- Establish and maintain strong relationships with influencers, agencies, and talent managers.

2. Campaign Planning & Execution

- Execute influencer campaigns for seasonal launches, sales, festive occasions, new collections, and brand initiatives.

- Coordinate end-to-end campaign activities, from creator briefing and product selection to content delivery and publishing.





- Communicate campaign objectives, deliverables, timelines, styling directions, key messages, and CTAs to creators.

- Ensure content aligns with Limeroad’s brand identity, visual guidelines, and campaign requirements.

- Coordinate barter and paid collaborations while ensuring timely execution within approved budgets.

3. Content Coordination & Quality Control

- Review influencer content, including reels, stories, and posts, to ensure it meets brand guidelines and campaign briefs.

- Stay updated on trending reel formats, sounds, creator styles, and emerging social media trends relevant to fashion.

- Work closely with the social media and creative teams to develop engaging, trend-led influencer content.

- Ensure timely content approvals, revisions, posting, and submission of live links and campaign assets.

4. Performance Tracking & Reporting

- Track campaign performance through reach, views, engagement, shares, saves, link clicks, conversions, and other relevant metrics.

- Maintain campaign trackers and prepare regular performance reports.

- Identify high-performing creators and content formats for repeat collaborations.

- Monitor influencer deliverables, campaign spends, barter utilisation, and overall execution efficiency.

- Use campaign insights to recommend improvements for future collaborations.

5. Cross-functional Collaboration

- Work closely with social media, creative, merchandising, and performance marketing teams to align influencer content with broader marketing objectives.





- Support the creation of creator-led content that can be repurposed across Limeroad’s social media, paid marketing, and other brand channels, wherever usage rights permit.

- Assist in building a consistent and scalable influencer marketing programme for Limeroad.

Requirements & Qualifications

- 1–2 years of experience in influencer marketing, creator partnerships, social media marketing, or a related field.

- Strong understanding of Instagram, Reels, influencer ecosystems, and emerging content trends.

- A keen interest in fashion, styling, lifestyle content, and youth culture.

- Good communication, negotiation, coordination, and relationship-management skills.

- Strong organisational skills with the ability to manage multiple creators and campaigns simultaneously.

- Basic understanding of social media analytics, campaign metrics, and Excel/Google Sheets.

- Proactive, detail-oriented, and comfortable working in a fast-paced environment.

- Ability to take ownership of tasks and ensure timely campaign execution.

What We’re Looking For

- Someone who instinctively understands what makes fashion content engaging and shareable.

- A person who can identify promising creators beyond just follower counts.

- Someone who is resourceful, well-connected with the creator ecosystem, and comfortable with influencer outreach.

- A self-starter who combines creative thinking with execution discipline and a performance-oriented mindset.

Why Join Limeroad?

- Work with a growing fashion brand at the intersection of content, creators, and commerce.

- Get hands-on experience executing campaigns across diverse categories, regions, and creator communities.

- Collaborate with a creative team and contribute directly to the brand’s social presence and growth.

- Take ownership of influencer campaigns and grow your expertise in fashion and digital marketing.

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