Channel Activation Manager - Ecommerce

Functional Reporting: Head – E-commerce

Administrative Reporting: Head – E-commerce

Location: Mumbai

Role Purpose:

The Channel Activation Manager is a pivotal role that will help drive business for the E-com Channel. He/She will work very closely with the entire E-com team, helping and supporting them in meeting the business objectives on back of strong business fundamentals. The person will have to collaborate strongly with both internal (Marketing, Supply chain, Finance) and external stakeholders (Agencies, Retail partners) to ensure successful business outcomes. This will be a mix of Strategy and Execution with equal amount of time spent on each aspect. As the business is evolving so is the ways of working and needs of the channel, and to ensure we win in the channel daily, we must drive changes in process and approach which requires ability to think within and think beyond along with a very strong execution capability.

Key Accountabilities / Responsibilities

Financial

- NPD Business Growth in the channel
- Share of business through E-com Exclusive SKU’s
- Trade and Visibility budget ownership. Ensuring ROI deliveries as per plan for the Channel
- Create right & effective content for the channel to drive conversion (Banners/videos/images)

Process

- Setting up the Trade and Marketing Spends budgeting, execution and review mechanism to optimise ROI
- Creating a playbook for successful NPD Launch and Ecom Exclusive packs
- Ensure best in class, updated and relevant content on all the Retail platforms and set up learnings on what works.
- Build the BI Systems to ensure timely reporting of key Metrics for the business

Customer

- Collaborate with EC NKAM’s to drive business objectives in their accounts.




- Build a strong relationship with Category & Central Marketing teams of online Retailers
- Work closely with Brand team on content/launches and driving Brand objectives for the Channel

People:

- Build and groom talent to grow horizontally/Vertically in the Organisation
- Ensure continuous learning of EC team members on the best practices in the E-commerce Industry.
- Act as Flag bearer for E-com Channel and be able to inform and align internal stakeholders to the need and requirement of the Channel.

Key Interactions:

Internal: E-commerce Team, Sales (NKAM), Marketing / Brand, Supply Chain, Finance, Management
External: E-commerce platform partners, Agencies, Analytics and BI partners

Role Requirements:

Educational Qualifications

- MBA from Premier B-school
- You don’t just see data; you see stories. Mastery of Excel Sheets is mandatory; experience with Power BI, Tableau, or SQL is preferred.

Experience (Type & Nature)

- 4–7 years in category development in FMCG would be preferred Strong exposure to managing categories
- A deep understanding of e-commerce unit economics (CAC, LTV, Contribution Margin).
- Exceptional communication skills with the ability to translate complex data into actionable briefs for Sales and Marketing teams.

Ability to thrive in a fast-paced environment where "pivoting" is a daily occurrence.

Behavioural Competencies:

- Strong ownership mindset with an execution-first approach
- High agility and ability to operate in a fast-paced, evolving E-commerce workplace
- Structured thinking coupled with strong problem-solving capability
- Ability to collaborate, influence, and negotiate effectively with cross-functional stakeholders
- Entrepreneurial mindset with high degree of result orientation

📌 Channel Activation Manager – E-commerce (India)
🏢 Antal International
📍 India