Profile: Digital Marketing Strategist

Experience:

- 3 to 5 years in digital marketing, with at least 1 to 2 years in a strategy or lead role
- Proven experience planning and running multi-channel campaigns with measurable results

Roles:

- Build and own the end-to-end digital marketing strategy aligned with business and lead-generation goals
- Plan, launch and optimise paid campaigns on Google Ads, Meta, You Tube and Linked In
- Plan the SEO strategy covering keyword research, on-page, off-page and technical improvements
- Develop the content strategy and monthly content calendar across social media and video
- Manage social media channels and drive reach, engagement and follower growth
- Run email, Whats App and SMS campaigns for lead nurturing and retention
- Track KPIs such as CPL, CTR, ROAS and conversion rate using analytics tools




- Prepare weekly and monthly performance reports with transparent insights and next steps
- Coordinate with designers, video editors, content writers and the sales team to keep campaigns aligned
- Research competitors and new digital trends, and run growth experiments across channels
- Manage the marketing budget and any agencies or freelancers

Qualification:

- Graduate in Marketing, Management, Mass Communication, IT or a related field (MBA in Marketing preferred)
- Certifications in Google Ads, Meta Blueprint, Hub Spot or similar are a plus
- Good written and spoken English; Hindi and Gujarati preferred

📌 Digital Marketing Strategist-Financial Services-Surat-4.8 LPA (India)
🏢 Rishi Jobs
📍 India