Role Summary

We are looking for an energetic and confident Franchise Dealer Associate to manage sales activities at an assigned franchise dealer location. The candidate will be responsible for increasing product sales, generating recent business leads, building relationships with painters and contractors, and improving brand visibility through regular market visits and dealer engagement.

Key Responsibilities
Sales & Business Growth
Drive product sales through the assigned franchise dealer.
Achieve monthly sales targets and increase overall business turnover.
Focus on regular and special product sales.
Product Sales & Promotion
Promote company products through the franchise dealer counter.
Encourage dealers, painters and contractors to purchase company products.
Communicate new product launches, schemes and offers.
Lead Generation & Conversion
Generate recent leads through market visits, dealer contacts and contractor connections.
Follow up on leads and help convert them into painting-service customers.
Identify new business opportunities in the assigned area.
Painter & Contractor Engagement




Enroll painters and contractors into the Sparkle Contractor Loyalty Program.
Maintain proper records of enrolled painters and contractors.
Regularly interact with painters and contractors to encourage product purchases and program participation.
Dealer Support & Shop Display
Maintain proper product display and branding at the franchise dealer shop.
Ensure products are properly arranged and visible.
Support the dealer in promoting new products, schemes and offers.
Market Visits & Activities
Conduct regular visits to dealers, painters, contractors and construction sites.
Organize painter and contractor meetings along with the TSM/TSE.
Support promotional activities and current product launches in the assigned market.

Skills Required
Strong communication skills
Willingness to travel and work in the field
High learning agility and positive attitude

Candidate Profile:
Qualification: Minimum 12th pass / Diploma holders; Graduates preferred
Experience:
Freshers can apply
Candidates from paint industry or allied industries preferred
Age: Less than 30 years preferred

📌 Franchise Dealer Associate Bengaluru (India)
🏢 Grasim Industries
📍 India