Job Title: Senior Executive – Brand Marketing

Reports to:

Department: Marcom – Branding

Location: Jaipur (Work From Office).

Job Purpose:

To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,

ensuring enhanced brand visibility, effective influencer collaborations, robust retail

branding presence, and impactful BTL-led lead generation.

Roles and Responsibilities:
Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,

and offices.
Conduct retail branding asset audits and prepare monthly visibility performance reports.
Build and manage an influencer pipeline for brand and product promotion.
Execute BTL activations and drive qualified lead generation.
Plan and manage branding for events, exhibitions, and trade shows.




Prepare MIS reports and ensure budget adherence.

Key Performance Indicators (KPIs):
Brand visibility & recall
Influencer marketing performance
Retail execution excellence
BTL lead generation
Event & exhibition ROI
Campaign effectiveness
Reporting & governance

Qualifications:
Experience: 2–4 years
Education: MBA
Seniority Level: Mid‑Senior Level

Skills Required:
Marketing operations
Budget & vendor management
MIS & reporting
Influencer outreach
BTL execution
Communication & coordination skills.

Skills:- Below The Line Marketing (BTL), Above The Line Marketing (ATL), Influencer Marketing, offline Marketing and Campaign Marketing

📌 Brand Marketing Executive Jaipur
🏢 Hunarstreet Technologies
📍 Jaipur