WhatsApp Marketing Specialist (Business API)

We are looking for a WhatsApp Marketing Specialist to plan, execute, and optimize marketing campaigns using the WhatsApp Business API. The role focuses on managing opt-in contact lists, creating engaging campaign templates, setting up automated workflows, and generating enquiries through WhatsApp marketing.

Key responsibilities include:
Plan and execute WhatsApp marketing campaigns using platforms such as AiSensy, Interakt, WATI, Gupshup, or similar tools.
Set up and manage WhatsApp Business API accounts, approved message templates, and campaign workflows.
Create promotional messages with buttons, images, links, and transparent calls to action.
Build opt-in contact lists through landing pages, enquiry forms, QR codes, and Click-to-WhatsApp campaigns.
Segment audiences based on interests, customer journeys, and business requirements.
Set up automated follow-ups, chatbots, and WhatsApp Flows to manage enquiries.
Monitor delivery rates, read rates, replies, clicks, conversions, and WhatsApp quality ratings.
Maintain consent records and suppression lists and follow WhatsApp Business messaging policies.
Test campaign messages and audience segments to improve engagement and lead generation.




Coordinate with the sales team to track enquiries and convert interested contacts into business prospects.

Experience

Minimum 1 year of experience in WhatsApp marketing, WhatsApp Business API, campaign automation, or digital marketing preferred.

Who Can Apply
Candidates with hands-on experience managing WhatsApp Business API campaigns.
Professionals familiar with AiSensy, Interakt, WATI, Gupshup, or similar platforms.
Candidates experienced in audience segmentation, message templates, chatbot workflows, and campaign reporting.
Detail-oriented individuals with strong marketing, analytical, and campaign management skills.

Skills

WhatsApp Marketing · WhatsApp Business API · AiSensy · Interakt · WATI · Gupshup · Campaign Management · Message Templates · Audience Segmentation · Marketing Automation · Chatbots · WhatsApp Flows · Click-to-WhatsApp · Lead Generation · Campaign Analytics · CRM Management

Pay: ₹20,000.00 - ₹35,000.00 per month

Advantages:
Cell phone reimbursement
Health insurance
Provident Fund

Ability to commute/relocate:
Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Whatsapp Marketing Specialist Business Api Ghaziabad
🏢 Web5G Technology
📍 Ghaziabad