Field Sales Executive – Coffee Products

Location: Nainital, Uttarakhand
Job type: Full time
Salary: ₹20,000–₹25,000 per month
Industry: Coffee products / HORECA

About the role

We’re looking for a Field Sales Executive to promote coffee products and grow sales in the assigned territory. You’ll build relationships with distributors and HORECA customers, identify recent business opportunities, and work toward sales targets. The role involves regular field visits across the assigned area.

Responsibilities
Develop and maintain relationships with distributors, dealers, retailers, and HORECA customers.
Identify and pursue current sales opportunities in the assigned territory.
Visit prospective and existing customers, understand their needs, and present suitable products.
Work toward monthly and quarterly sales targets.
Support product placement, visibility, and local promotional activities.
Monitor competitor activity and share relevant market feedback.
Coordinate with internal teams to support order fulfillment.




Follow up on orders, outstanding invoices, and customer payments.
Submit regular sales reports and customer updates.

Requirements
1–3 years of field sales experience, preferably in coffee, FMCG, or HORECA.
Strong communication, negotiation, and relationship-building skills.
Familiarity with the local market and customer base.
Ability to work independently, plan field visits, and meet sales targets.
Basic MS Excel skills; familiarity with sales reporting apps is an advantage.
Fluency in the relevant regional language; working proficiency in Hindi or English.
A valid driving licence and access to a two-wheeler are preferred for field travel.

Compensation and benefits
Monthly salary of ₹20,000–₹25,000.
Performance-linked incentives and field travel allowance, if applicable.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

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