Job Description: Digital Marketing Strategist

Location: Calicut, Kerala
Job Type: Full time
Experience: Minimum 3 Years
Joining: Immediate Joiners Preferred

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Strategist to develop and execute effective digital marketing strategies, improve brand visibility, generate quality leads, and drive business growth.

Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Plan, execute, and optimize Google Ads and Meta Ads campaigns.
Develop SEO strategies to improve website rankings and organic traffic.
Plan and manage social media marketing activities across Instagram, Facebook, LinkedIn, and YouTube.
Lead content planning and coordinate with graphic designers, video editors, and content creators.
Analyze campaign performance, lead generation, conversion rates, and marketing ROI.
Conduct competitor analysis and identify new digital marketing opportunities.




Manage advertising budgets and optimize campaigns for better results.
Monitor website traffic using Google Analytics and Google Search Console.
Prepare performance reports and recommend data-driven improvements.
Explore emerging digital marketing trends, AI tools, and innovative marketing techniques.
Coordinate with sales and business development teams to achieve lead generation and business targets.

Skills and Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field preferred.
Minimum 3 years of experience in digital marketing and strategy.
Robust knowledge of SEO, SEM, Google Ads, Meta Ads, and social media marketing.
Proven experience in lead generation, campaign management, and performance optimization.
Proficiency in Google Analytics, Google Search Console, and Meta Business Suite.
Solid analytical, communication, leadership, and strategic planning skills.

Work Location: In person

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