Job Summary

As an App Marketing Specialist, you will be responsible for planning, executing, monitoring, and optimizing mobile app marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram). You will work closely with the design, development, and product teams to increase app installs, improve user acquisition, and maximize return on advertising spend (ROAS).

Key Responsibilities
Paid Advertising Display, Video, and Performance Max.
CPI, CPA, and ROAS.
User Acquisition & Growth Analytics & Performance Tracking Manager, Firebase, Google Analytics, and other attribution tools.
Retention Rate.
Creative Collaboration creatives.
Market Research practices.

Requirements
Valuable understanding of Google Ads and Meta Ads platforms.
Knowledge of mobile app marketing and user acquisition strategies.
Experience with Google App Campaigns is preferred.
Familiarity with Meta Ads Manager, Google Ads Manager, and Google Analytics.
Basic understanding of Firebase Analytics and app attribution tools is an advantage.




Robust analytical and problem-solving skills.
Ability to interpret campaign data and optimize performance.
Valuable communication and teamwork skills.
Proficiency in Microsoft Excel or Google Sheets for campaign reporting.
Google Ads and Meta Blueprint Certifications are an added advantage.
Freshers with hands-on experience through internships, certifications, or personal projects are encouraged to apply.
Experience promoting Android or iOS mobile applications is preferred.

Qualifications
Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field (preferred).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 App Marketing Specialist Surat
🏢 Logicgo Infotech
📍 Surat