Role Overview

Own and scale paid campaigns for D2C e-commerce brands across Meta and Google, with solid analytical, planning and tracking depth.

Key Responsibilities
Create media plans: channel mix, budget allocation, funnel split (TOFU/MOFU/BOFU), forecasting of spends, ROAS, CPA and revenue targets
Plan, launch and optimise campaigns on Meta Ads and Google Ads (Search, Shopping, PMax, Demand Gen, YouTube)
Diagnose performance drops with a structured approach: tracking, feed, budget and bid changes, creative fatigue, audience saturation, auction and seasonality
Build and manage audiences across Google Ads, Meta Ads and GA4 (custom, lookalike, remarketing, customer match, predictive)
Manage Google Merchant Center: feed setup, disapprovals, product data optimisation
Implement and audit tracking: Meta Pixel and Conversions API, Google Ads conversion tracking, enhanced conversions
Troubleshoot campaign, tracking and account issues end to end
Use AI tools to speed up ad copy and creative ideation, audience research, reporting and performance analysis, with human review on every output
Deliver actionable reporting and insights to clients and internal teams

Required Skills
Proven expertise in building media plans and budget phasing for D2C brands, including sale and seasonal periods




Detailed, hands-on knowledge of Meta Ads and Google Ads, including all features and functionality
Strong Meta Pixel, CAPI and Google Ads conversion tracking knowledge
Deep understanding of GA4: events, conversions, attribution, explorations, audiences
Working knowledge of Google Tag Manager (tags, triggers, variables, data layer)
Hands-on Google Merchant Center experience
Working knowledge of AI-driven features in ad platforms (Advantage+, PMax, Demand Gen, AI Max for Search) and when to use or override automation
Comfort using AI tools (ChatGPT, Claude, Gemini) for analysis, creative briefs and reporting automation
Robust analytical thinking, with comfort in ROAS, CPA, AOV, CAC and funnel metrics

Positive to Have
Expertise in Shopify Analytics and reports
Exposure to CRO collaboration with UI/UX and Tech teams
Exposure to AI creative tools and basic automation (Looker Studio, Sheets/Apps Script, n8n or similar)

This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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