Key Responsibilities
Plan, execute, and optimize paid advertising campaigns on:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads and other relevant platforms
Monitor campaign performance and optimize for ROI, CPL, CPA, ROAS, and conversions.
Conduct keyword research, audience targeting, and competitor analysis.
Manage campaign budgets and ensure productive ad spend.
Create compelling ad copies and coordinate with design/content teams for creatives.
Track and analyze campaign performance using Google Analytics, Google Tag Manager, and reporting tools.
Perform A/B testing on ads, landing pages, and audience segments.
Generate weekly and monthly performance reports with actionable insights.
Stay updated with the latest digital marketing trends and platform updates.

Required Skills
Solid hands-on experience with Google Ads and Meta Ads.
Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Understanding of SEO, SEM, remarketing, and performance marketing.
Experience in lead generation and e-commerce campaigns.
Solid analytical and reporting skills.
Excellent communication and problem-solving abilities.

📌 Performance Management Executive Pune (India)
🏢 Primis Digital
📍 India