Job Summary

We are looking for a result-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns to generate quality leads, improve brand visibility, and drive business growth.

Key Responsibilities
Plan and execute digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
Manage social media accounts, content calendars, and online brand presence, across multiple platforms, creating engaging content and campaigns.
Generate and optimize leads for real estate projects.
Monitor campaign performance, CPL, conversions, and ROI.
Conduct keyword research, SEO, competitor analysis, and audience targeting.
Coordinate with creative, sales, and content teams for campaign execution.
Prepare performance reports and recommend data-driven improvements.
Manage website updates, landing pages, remarketing, and lead tracking.
Optimize website performance through technical SEO, SMO, and email marketing efforts.
Analyze campaign results using Google Analytics and provide data-driven insights for future improvements.




Collaborate with cross-functional teams to integrate digital marketing initiatives into overall business objectives.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in digital marketing, preferably in real estate.
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and SEO.
Solid understanding of online branding, digital campaigns, online advertising, internet marketing, lead generation, web marketing concepts, conversion optimization, and campaign budgeting.
Proficiency in tools such as Google Analytics, Google Webmaster Tools, Search Console; knowledge of latest trends & best practices in digital marketing.
Robust communication, analytical, and problem-solving skills.

Key Performance Indicators (KPIs)
Quality leads generated and cost per lead (CPL).
Lead-to-site-visit and lead-to-conversion ratios.
Campaign ROI and budget utilization.
Website traffic and engagement growth.
Timely execution and reporting of campaigns.
Solid understanding of Excel and MIS reports.

📌 Walk In Digital Marketing Specialist Noida
🏢 THE Innovators Digital Ads
📍 Noida