Key Responsibilities:
Identify high-potential local markets and plan on-ground marketing activities.
Execute outdoor branding initiatives, including pole boards, banners, direction boards, and society/mall branding.
Organise BTL promotional activities at apartment societies, malls, and retail outlets.
Build brand partnerships and sponsorships to reach the right parent audience.
Plan and execute parent-focused events at KLAY centres and residential communities.
Develop partnerships with K12 schools to generate demand for after-school programs.
Coordinate centre branding, printing, installation, and visual merchandise with local vendors.
Manage enquiries generated through marketing campaigns, qualify leads, and coordinate with Admission Counsellors for follow-up.

Ideal Candidate Profile:
Minimum 2+ years of relevant experience in ATL/BTL marketing, field marketing, brand activations, events, or local demand generation.
Solid communication, coordination, and vendor-management skills.
A proactive, results-oriented skilled comfortable with field visits and local travel.

📌 Btl Executive Bengaluru (India)
🏢 Klay schools
📍 India