Job Title: Manager – Marketing Technology / Braze
Experience: 8 to 12 years
Salesforce Marketing Cloud (SFMC) / Bird
We are looking for an experienced Manager – Marketing Technology with 8+ years of experience in marketing automation, campaign management and customer journey orchestration, with strong recent hands-on experience in Braze.

The ideal candidate will have extensive experience designing, building and optimizing sophisticated cross-channel campaigns and customer journeys across Email, SMS and Mobile App/Push channels. The candidate will lead a 5+ member MarTech/campaign operations team, work directly with client stakeholders, translate business and marketing requirements into scalable campaign solutions, and ensure high-quality delivery.

Braze & Marketing Technology Leadership

- Serve as the Braze SME for campaign and customer journey implementation.
- Provide technical and functional leadership across Braze Canvas/Campaigns, segmentation, personalization, dynamic content, Connected Content, APIs/webhooks and relevant integration capabilities.
- Bring working knowledge of SFMC and/or Bird or any marketing platforms, particularly when supporting platform migrations or a multi-platform MarTech ecosystem.
- Drive segmentation and personalization strategies using custom attributes, behavioral data, transactional data and event-based triggers.
- Establish campaign QA, testing, approval and deployment processes.
- Drive testing and optimization of campaigns through appropriate experimentation strategies.

Own day-to-day workload allocation,



campaign pipeline management and delivery planning.

- Conduct regular campaign and solution reviews to ensure quality and consistency.
- Develop Braze expertise within the team through coaching, knowledge sharing and implementation standards.
- Establish clear ownership and accountability across campaigns and projects.

Lead client calls, campaign discussions, requirement-gathering workshops, solution reviews and delivery/status meetings.

- Provide recommendations to clients on campaign/journey design and marketing automation best practices.
- Communicate risks, dependencies, blockers and implementation considerations proactively.
- Coordinate with client-side Marketing, Product, Data, Analytics, Technology and other relevant stakeholders.
- Manage stakeholder expectations while maintaining delivery quality and timelines.

Required Skills & Experience

- 8+ years of overall experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations or Lifecycle Marketing.
- Solid recent hands-on Braze experience, ideally leading enterprise-scale implementations.
- Demonstrated experience building complex Braze Canvas journeys and campaigns.
- Experience delivering campaigns across Email, SMS and Mobile App/Push channels.
- Lifecycle marketing

Dynamic content
Experimentation/testing
Campaign QA and deployment

- Experience managing a 5+ member delivery team.
- Strong client-facing experience, including requirements gathering, solution discussions and status/governance calls.

Braze certifications or relevant marketing automation/platform certifications.

📌 Salesforce Marketing Manager (Chennai)
🏢 Bounteous
📍 Chennai