We are seeking a dynamic Sales Capability Manager to lead our clients initiatives that strengthen sales automation, Go-To-Market (GTM) effectiveness, and overall sales development. The role is critical in building salesforce capability, enabling digital adoption, and driving efficiency across channels to deliver business growth.
Sales Automation & Digital Tools
Drive implementation and adoption of sales automation tools (SFA/CRM/DMS).
Partner with IT and sales leadership to ensure tools are user-friendly, scalable, and aligned with business needs.
Train and support field teams on digital tools and data-led decision-making.
Support design and execution of GTM strategies to improve reach, productivity, and distribution effectiveness.
Partner with category, trade marketing, and sales leadership teams to strengthen channel execution.
Develop frameworks to assess market coverage, outlet universe, and channel ROI.
Sales Capability & Development
Design and deliver structured training interventions for the salesforce on selling skills, negotiation, and distributor management.
Build leadership pipeline by coaching frontline managers on performance management and execution excellence.
Leverage data to track sales KPIs, identify gaps, and recommend interventions.
Create dashboards and reporting frameworks to measure sales effectiveness and automation ROI.
MBA/PGDM with 6–10 years of FMCG sales experience (field sales + capability/strategy roles preferred).
Strong exposure to sales automation systems (SFA/CRM/DMS) and GTM implementation.
Proven track record in sales capability building and training frontline sales teams.
Solid analytical, facilitation, and project management skills.
Excellent communication and stakeholder management abilities.