Location: Tardeo, Mumbai Department: Marketing / Growth
Experience Required: Minimum 2 years in Performance Marketing
Industry Preference: Education / EdTech / Lead Generation / Services

Role Overview

We are looking for a data-driven Performance Media Executive to manage and optimize paid digital campaigns focused on student lead generation. The role requires hands-on expertise across major advertising platforms, strong analytical skills, and the ability to translate audience insights into high-performing media strategies.

You will be responsible for driving qualified leads at optimal cost, improving funnel efficiency, and continuously scaling campaigns across channels.

Key Responsibilities

Campaign Strategy & Execution
Plan, launch, and manage paid campaigns across:
Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Develop channel-wise media plans aligned to lead generation targets
Structure campaigns for optimal performance across funnel stages
Implement A/B tests for creatives, audiences, landing pages, and bidding strategies

Lead Generation & Optimization
Drive high-quality leads while maintaining target CPL benchmarks
Monitor conversion metrics and optimize campaigns for volume and quality
Implement retargeting strategies across platforms
Work closely with admissions/sales teams to improve lead-to-enrolment outcomes

Analytics & Reporting
Track campaign performance using platform dashboards, Google Analytics, and CRM data
Build daily/weekly performance reports and actionable insights
Identify trends, drop-offs, and optimization opportunities across the funnel
Maintain accurate data hygiene and tracking (pixels, events, conversions)

Audience & Market Understanding




Develop audience segments based on demographics, behavior, and intent
Conduct competitor and keyword research for the education sector
Continuously refine targeting to improve relevance and ROI

Budget & Media Planning
Allocate budgets across channels to maximize returns
Forecast lead volumes and cost projections
Optimize spend based on performance and seasonality (admission cycles)

Required Skills & Competencies

Strong hands-on experience in:
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Understanding of tracking tools, pixels, and conversion APIs
Analytical Skills
Strong numerical aptitude and data interpretation ability
Proficiency in Microsoft Excel / Google Sheets:Pivot tables, Lookups & Data analysis
Ability to derive insights and recommend actions
Marketing & Audience Insight
Strong understanding of performance marketing funnels
Ability to interpret user intent and behavior
Experience in education marketing or service lead generation preferred

Soft Skills

Detail-oriented and highly organized
Problem-solving mindset
Ability to work in a fast-paced, target-driven environment
Strong communication and cross-functional coordination skills

Qualifications

Bachelor's degree in Marketing, Business, Analytics, or related field
Minimum 2 years of hands-on performance marketing experience
Certifications in Google Ads / Meta Blueprint are a plus

Success Metrics (KPIs)

Cost per Lead (CPL)
Lead Quality / Conversion Rate
Return on Ad Spend (ROAS)
Campaign scalability and efficiency
Funnel performance improvements

What We Offer

Chance to work on high-impact growth campaigns
Exposure to full-funnel marketing in the education sector
Data-driven performance culture
Learning and advancement opportunities

📌 Head of Performance Marketing and CRM (Mumbai)
🏢 Digipundit
📍 Mumbai