Own the acquisition and activation funnel to drive productive, scalable user growth through data-driven experimentation, channel strategy, and conversion optimization across the end-to-end journey from first touch to monetization.
Focus on user acquisition, activation, and monetization using product-led experiments, funnel analysis, and growth loops while collaborating cross-functionally with marketing, data, design, and engineering.
Design and run A/B tests across landing pages, onboarding, pricing/packaging, and paywalls to improve conversion and reduce friction.
Build and optimize growth loops (SEO/SEM, referral programs, partnerships) in partnership with GTM teams and engineering for scalable PLG motions.
Hands-on SQL for slicing cohorts, funnel deep-dives, event/query design, and experiment readouts;