Job Description: Content Strategist Company: UClean
Location: Faridabad (In-office)
Experience: 3–5 Years

Job Summary
UClean is looking for a Content Strategist (Individual Contributor) who will own end-to-end content strategy and execution across digital platforms. This role requires a strong content writer who can think strategically and create content that drives brand growth, lead generation, and SEO performance .

The role also involves building content systems for franchise partners and supporting in-house marketing initiatives , making it a high-ownership, business-critical position.

Key Responsibilities

Content Strategy & Planning
Develop and execute a content strategy aligned with branding and lead generation goals
Plan monthly content calendars for digital platforms and campaigns
Build structured content plans for franchise partners and central marketing
Identify content opportunities across the customer journey

Content Creation & Execution
Create high-quality content across formats:
SEO blogs
Website pages and landing pages
Social media content (Instagram and LinkedIn)
Ad copies (Meta and Google Ads)
Emailers, WhatsApp campaigns, and CRM communication
Business communication content (internal/external messaging, letters, paragraphs)

Instagram VODs (Reels) & Video Content
Plan and script short-form video content (Reels/VODs) for Instagram
Create replicable content formats that can be used by franchise partners
Suggest hooks, captions, and content angles for better reach and engagement
Work with design/video teams (or basic tools) to execute video content

Franchise Content Enablement
Create ready-to-use content kits for franchise partners (captions, creatives, ideas)
Develop monthly content calendars for franchise locations
Ensure brand consistency across all franchise communication
Support franchise teams with content ideas for local marketing and promotions

SEO & Organic Growth




Develop SEO-driven blogs and website content
Conduct keyword research and competitor analysis
Improve website content structure for rankings and engagement

Brand Building
Maintain consistency in tone, messaging, and brand voice across all platforms
Contribute to UClean's brand positioning and storytelling

Performance Tracking
Track performance metrics such as engagement, traffic, and leads
Optimize content based on insights and data

Collaboration & Ownership
Work closely with marketing and design teams
Coordinate with freelancers/vendors when required
Take complete ownership of content output, timelines, and quality

Key Result Areas (KRAs)
Growth in organic traffic (SEO)
Improvement in lead generation through content
Engagement growth on Instagram and LinkedIn
Adoption and usage of content by franchise partners
Consistency and quality of content output
Improvement in website conversions

Required Skills
Hard Skills
Strong content writing and editing skills
Understanding of SEO fundamentals
Ability to write across formats (blogs, ads, social media, website, CRM)
Understanding of social media content trends (especially short-form video)

Soft Skills
High ownership and accountability
Creative and strategic thinking
Solid communication skills
Ability to manage multiple content streams (central + franchise)

Eligibility

- Graduate in any discipline (Marketing, English, Journalism preferred)
- 2–6 years of experience in content writing or content strategy

Preferred Qualifications
Experience in handling social media content and short-form videos
Familiarity with tools like ChatGPT, Canva, or basic video editing tools
Experience in D2C, service-based, or franchise-driven businesses
Basic understanding of performance marketing

Why Join UClean
Opportunity to build content for both brand and franchise network
High ownership role with direct business impact
Exposure to both central and on-ground marketing
Work closely with leadership and growth teams

📌 Marketing Content Creator (English-only) (Faridabad)
🏢 UClean
📍 Faridabad