Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.
Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.
Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.
Create a clear measurement framework for channel and campaign performance.
Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats document insights and scale what works.
Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.
Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal,



privacy and financial-services communication requirements before launch.

5-9 years of experience in performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets.

- Strong expertise in managing campaigns across major digital advertising platforms , including mobile app acquisition.
- Experience in agency management , campaign optimization, media buying, audience segmentation, and conversion funnel management.
- Experience using marketing automation platforms (e.g., Bachelor's degree required MBA preferred. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Outstanding compensation package and discretionary bonus plan

- Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
- 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
- Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels.

📌 Head of Acquisition and Performance Marketing (Mumbai)
🏢 Experian
📍 Mumbai