06 Nov
|
Armstrong Dematic
|
Pune
06 Nov
Armstrong Dematic
Pune
As Senior Marketing Manager, you will be the strategic and executional anchor for how we communicate our brand and products to the world. You will work closely with the leadership team to drive integrated marketing campaigns, strengthen our market position, and articulate our value story to clients, partners, and talent alike.
This role is ideal for a marketing professional who thrives at the intersection of strategy and storytelling someone who wants both the authority and the platform to make a real difference in a high-growth, technology-driven organisation.
Brand Communications (BrandComm): Develop and execute the overarching brand strategy, messaging architecture, brand guidelines, tone of voice, and positioning across all channels.
Integrated Marketing Campaigns: Plan and lead end-to-end campaigns from insight and ideation to execution and performance measurement across digital, events, content, and trade platforms.
Brand Positioning Strategy: Conduct competitive intelligence and market research to refine our positioning.
Partner with Sales, Pre-Sales, Solutions, and Leadership to align marketing output with business development goals and client engagement strategies.
Brief and manage creative, PR, digital, and event agencies
Performance & Reporting: Define KPIs, track campaign effectiveness,
and present insights-driven reports to leadership on brand health and marketing ROI.
8–12 years of progressive marketing experience, with at least 3 years in a senior/lead role.
- Demonstrated expertise in brand strategy, corporate communications, and go-to-market campaigns ideally within B2B technology, logistics, supply chain, or warehouse automation sectors.
- Strong PR acumen: media relations, press release writing, and thought leadership content development.
- Data-driven mindset comfortable with campaign analytics, marketing dashboards.
- Experience working with or presenting to senior leadership and C-suite stakeholders.
- Bachelor's degree in Marketing, Communications; MBA preferred.
Work directly with torch bearers of the Indian Intralogistics, AI & BI driven warehouse automation, Robotics, logistics industry.
Operate with genuine autonomy, your ideas and strategies will shape brand direction at the highest level.
Competitive compensation with pay-for-performance rewards and recognition programmes.
A cooperative, inclusive culture that champions gender and cultural diversity.
Strong job stability in a sunrise sector with robust local and global presence.
📌 Senior Marketing Manager / Marketing Lead (Pune)
🏢 Armstrong Dematic
📍 Pune