Associate Brand Manager - Sugar Free Location: The role serves the purpose of managing & improving the performance of the assigned brands by
Planning & driving execution of annual & interim projects for the brand
Complete Business Responsibility for a category of the brand
Lead Marketing & NPD activities including customer engagement programs and identify product opportunities for the brand.
Financial
Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.
Identify and build business cases for new growth opportunities, ensuring financial viability and alignment with key stakeholders.
Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.
Leverage insights to identify opportunities in a consumer segment, geography, or the channel (s) , ensuring the brand meets changing consumer demands.
Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.
Lead cross-functional teams, including R&D;, in the development and customization of current products
Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.
Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.
Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.
Continuously monitor and refine brand processes to adapt to market changes and internal needs.
Timely delivery of NPD Projects
- Brand Health Indicators
- Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)
Sales, Planning
On alignment of monthly / quarterly / annual plans for the brand, channel
Time to time driving of back-end actions basis business plan
Creative / Ad agencies, Media Agency
Relationship Management
Financial Dimensions
· Brand Size
Brand P&L;
PG Degree in General / Marketing Management
Experience (Type & Nature)
~2-3 years of experience in FMCG companies
Understanding of Marketing Communication basics
Stakeholder Management