About The Formularx The Formularx is a science-backed dermocosmetic skincare brand focused on barrier repair, sensitive skin, acne-prone skin, and dermatologist-trusted formulations. We are growing rapidly across marketplaces including Amazon, Nykaa, Myntra, and other e-commerce platforms.
We are looking for a performance-driven Digital Marketing Executive who can manage, optimize, and scale marketplace advertising campaigns across Amazon Ads, Nykaa Ads, and Myntra Ads .

Role Overview
The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns on marketplaces to increase sales, improve ROAS, reduce ACOS, and grow product visibility. This role is ideal for someone who understands marketplace performance marketing, keyword targeting, campaign structuring, product ranking, and daily data-driven optimization.

Key Responsibilities
Marketplace Advertising
Manage and optimize paid ad campaigns on Amazon, Nykaa, and Myntra
Handle Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, keywords ads, and platform-specific ad formats
Plan campaign structures based on product category, bestseller focus, keyword intent, and sales goals
Monitor daily spends, sales, ROAS, ACOS, CTR, CPC, conversion rate, and impressions
Optimize bids, budgets, keywords, negative keywords, placements, and targeting
Scale winning campaigns while controlling wasted spends
Improve product discoverability and ranking through ad performance
Performance Analysis
Prepare daily, weekly, and monthly performance reports
Track marketplace-wise sales, ad spends, ROAS, ACOS, TACOS, CTR, CPC, and conversion rate
Identify underperforming campaigns and take corrective action
Analyze product-wise profitability and campaign-level efficiency
Share actionable insights to improve marketplace growth
Marketplace Growth Support




Coordinate with the catalog/content team for product listing improvements
Suggest changes in product titles, keywords, images, A+ content, and product descriptions based on ad performance
Track competitor ads, pricing, offers, and category trends
Support sale events, campaign launches, festive offers, and marketplace promotions
Work closely with internal teams to improve conversion and sales performance

Required Skills
Hands-on experience with Amazon Ads
Experience with Nykaa Ads and Myntra Ads will be strongly preferred
Good understanding of ROAS, ACOS, CPC, CTR, impressions, conversion rate, and marketplace sales funnels
Ability to work with Google Sheets for reporting and analysis
Solid analytical thinking and attention to detail
Understanding of keyword research, search terms, negative keywords, and campaign optimization
Ability to manage budgets and improve performance on a daily basis
Experience in beauty, skincare, personal care, FMCG, or D2C brands will be an advantage

Candidate Profile

- 1–3 years of experience in marketplace advertising or e-commerce performance marketing
- Must be comfortable working with numbers and performance dashboards
- Should be proactive, detail-oriented, and result-focused
- Should be able to take ownership of marketplace ad performance
- Must be willing to learn and adapt quickly across multiple platforms

Good to Have
Experience with Amazon Seller Central / Vendor Central
Knowledge of marketplace SEO
Understanding of skincare, beauty, or personal care categories
Experience in sale planning and campaign scaling during events
Knowledge of inventory impact on ad scaling and marketplace performance

Key Performance Indicators
The role will be evaluated on:
Marketplace sales growth
ROAS improvement
ACOS reduction
Campaign efficiency
Product-wise ad profitability
Keyword ranking improvement
Daily optimization discipline
Quality of reporting and insights

📌 Digital Marketing Manager - SEO (Noida)
🏢 The Formularx
📍 Noida