Title Senior Manager, Demand Generation & Performance Marketing
Experience 7–10 years
Type Hands-on operator, accountable for marketing-sourced pipeline
Zappsec Technologies is a fast-growing, platform-led technology services company specializing in cloud, networking, cybersecurity, and identity modernization. We combine deep engineering expertise, intelligent automation, and reusable accelerators to help enterprises reduce risk, optimize costs, and accelerate time to value. We are seeking a highly performance-driven Senior Manager, Demand Generation & Performance Marketing to build and execute scalable B2B demand generation campaigns targeting enterprise customers across North America.
This is a hands-on role with direct accountability for marketing-sourced pipeline, qualified sales opportunities, campaign ROI, and customer acquisition efficiency.
The ideal candidate combines deep experience in paid digital advertising with a strong understanding of enterprise technology services and account-based marketing (ABM). Independently plan, launch, manage, and optimize LinkedIn Ads, Google Ads, retargeting, and other B2B paid acquisition campaigns.
Pipeline Generation: Own marketing-sourced pipeline generation, qualified opportunities, conversion rates, and cost per opportunity.
Account-Based Marketing: Develop targeted campaigns for enterprise accounts using intent signals, buying-group targeting, and personalized messaging.
Build demand generation programs for cloud migration, network modernization, cybersecurity, zero trust, and identity solutions.
Continuously optimize advertising budgets, audiences, creatives, landing pages, and conversion funnels through A/B testing.
Marketing Automation & Attribution: Leverage HubSpot, GA4, CRM integrations, and campaign dashboards to track performance from advertisement to sales opportunity.
Partner with sales and SDR teams to improve lead qualification, outreach conversion, opportunity creation,



and campaign effectiveness.
Execute joint demand generation initiatives with strategic technology partners, including AWS, Microsoft, Cisco, Fortinet, and Palo Alto Networks.
7–10 years of B2B technology marketing experience, including at least 4 years of hands-on paid campaign management.

- Proven experience independently operating LinkedIn Campaign Manager and Google Ads, including budgets, audience targeting, conversion tracking, and optimization.
- Demonstrated success generating measurable marketing-sourced pipeline and sales-qualified opportunities for enterprise IT services.
- Strong understanding of cloud, networking, infrastructure, cybersecurity, or digital transformation services.
- Experience with ABM platforms such as 6sense, Demandbase, or equivalent intent-based marketing tools.
- Working proficiency with HubSpot, Google Analytics, marketing attribution, and CRM-based reporting.
- Experience targeting US and Canadian enterprise buyers is strongly preferred.

Performance Expectations
Marketing-sourced pipeline Quarterly pipeline value against agreed targets
Conversion performance Lead-to-prospect conversion rate
Campaign execution Speed, quality, testing cadence, and continuous improvement
60 Days: Launch paid acquisition and ABM campaigns across priority technology solutions.
~90 Days: Demonstrate measurable sales-qualified opportunity creation, campaign optimization, and marketing-sourced pipeline contribution.

We are looking for a hands-on demand generation operator who understands enterprise technology buyers and can translate advertising investments into measurable sales pipeline.
Candidates whose experience is limited to brand marketing, social media management, agency coordination, or reporting impressions and MQL volumes without attributable pipeline results will not be suitable. Share examples of campaigns you have personally managed, including advertising spend, qualified opportunities generated, and marketing-sourced pipeline achieved.

📌 Senior Manager - CRM and Performance Marketing (India)
🏢 Zappsec
📍 India