Job Title: Digital Marketing Specialist Company: Flicka Cosmetics

Location: goregaon, Mumbai

Experience: 2–5 Years

About Flicka Cosmetics

Flicka Cosmetics is a fast-growing beauty brand focused on innovation, performance-driven marketing, and building a strong digital-first presence. We are looking for a creative and data-driven Digital Marketing Specialist to scale our online visibility, traffic, and revenue.

Key Responsibilities

Performance Marketing

Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and marketplaces

Manage budgets, ROAS, CAC, CTR, and conversion metrics

Run A/B tests on creatives, audiences, landing pages, and copies

SEO & Website Optimization

Improve organic traffic through SEO strategies (on-page & off-page)

Coordinate with web/dev teams to optimize landing pages and user journeys

Track website performance using Google Analytics, Search Console

Social & Content Marketing

Support social media growth through campaign planning and content optimization

Collaborate with content, influencer & PR teams for integrated campaigns

Convert launches, offers,



and PR moments into high-performing digital campaigns

Email, WhatsApp & CRM Marketing

Execute retention campaigns via email, SMS, and WhatsApp

Improve repeat purchases and customer lifetime value (CLV)

Analyze campaign performance and optimize flows

Analytics & Reporting

Prepare weekly/monthly performance reports

Share actionable insights to improve marketing effectiveness

Monitor competitors, trends, and current digital opportunities

Required Skills & Qualifications

- 2–5 years of experience in Digital Marketing , preferably in D2C / Beauty / FMCG
- Strong hands-on experience with Meta Ads & Google Ads
- Working knowledge of SEO, analytics, and conversion optimization
- Familiar with tools like GA4, Meta Business Manager, Google Ads, Shopify, CRM tools
- Strong analytical mindset with creative problem-solving skills
- Excellent communication and coordination abilities

Company Website: - Flickacosmetics.com

Work timings: - 9.30am to 6.30pm

Working Days: - Monday to Saturday (2nd & 4th Saturday Off)

📌 Digital Marketing CRM Specialist (Mumbai)
🏢 Flicka Cosmetics
📍 Mumbai