Marketing Coordinator (Salesforce CRM) (Ahmedabad)

Marketing Coordinator (Salesforce CRM) (Ahmedabad)

06 Nov
|
Relay Human Cloud India
|
Ahmedabad

06 Nov

Relay Human Cloud India

Ahmedabad

About the Company Relay Human Cloud is a young & dynamic company that helps some of the top US-based companies to expand their team internationally. Relay is a truly global company having its operations in US, India, Honduras, and Mexico (We are also adding a few more countries soon). Our core focus is to enable companies to connect with the best international talent.
Relay helps its clients in majorly following areas: Accounting & Finance, Administration, Operations, Space Planning, Leasing, Data Science, Data Search, Machine Learning and Artificial Intelligence etc. The Marketo Specialist is responsible for supporting the setup, execution, and ongoing management of the Marketo marketing automation platform. This role focuses on campaign execution, lead management, marketing automation workflows, and performance reporting to support corporate marketing initiatives. Working closely with marketing, sales, IT, and compliance teams, the Marketo Specialist ensures effective, compliant, and data-driven marketing operations that improve lead engagement and marketing ROI.

Configure, execute, and optimize marketing campaigns, email programs, and nurture workflows in Marketo
Manage lead lifecycle processes including scoring, segmentation, routing, and database hygiene




Monitor campaign performance and generate reports and dashboards to measure effectiveness
Maintain and optimize integration between Marketo and CRM systems (e.g., Salesforce)
Collaborate with marketing and sales teams to align lead management and follow-up processes
Ensure compliance with data privacy regulations including GDPR and CAN-SPAM
Document processes, workflows, and marketing automation best practices
Support training and enablement for marketing team members on Marketo usage

Bachelor's degree in marketing, Business, Information Technology, or a related field
Hands-on experience with Marketo or similar marketing automation platforms
Experience integrating marketing automation platforms with CRM systems (Salesforce preferred)
Knowledge of email marketing, campaign execution, and marketing analytics
Familiarity with data privacy and compliance requirements (GDPR, CAN-SPAM)
Ability to manage multiple projects and work effectively in cross-functional teams

Why Join Relay Human Cloud
Excellent work-life balance – 5-day workweek
Comprehensive health & accident insurance
Generous paid time off and holidays
Employee development programs – Communication, Soft Skills, and more
Excellent Employee Referral Program

📌 Marketing Coordinator (Salesforce CRM) (Ahmedabad)
🏢 Relay Human Cloud India
📍 Ahmedabad

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