The Digital Marketing Specialist will provide strategic support, guidance, and expertise across the vertical and regional markets we serve to scale impact of digital marketing. This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns.

Inform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels.

Inform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels.

Provide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages, SEO recommendations, creative approaches, and more.

Provide ongoing and ad-hoc reporting to measure the success of paid media campaigns by vertical or solution campaigns.

Experience

S. degree in business or related field required

3-5 years' experience in digital marketing required

Experience agency side or in a service delivery capacity preferred





Experience providing services to b2b technology companies preferred

Experience with digital marketing campaign setup, execution, and analysis using a variety of analytics tools as well as internal reporting tools required

Experience managing paid media campaigns including paid search, programmatic display, digital ABM, and re-targeting leveraging 1st and 3rd party data sources required

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Guided by our Intelligence for Positive® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

📌 Senior Digital Marketing Executive - Media (Secunderabad)
🏢 Blackbaud India
📍 Secunderabad