Performance Marketing Executive (D2C)

Job Type: Full-time

We are seeking a skilled Performance Marketing Executive with 1-5 years of experience in direct-to-consumer (D2C) marketing. You will be responsible for optimizing performance metrics such as Return on Spend (RoS), Return on Investment (ROI), and Cost Per Acquisition (CPA) to drive growth and enhance brand visibility.

Develop, implement, and manage performance marketing campaigns across Amazon, Flipkart, Zepto, and Intamart; ROAS, CPA, CTR, CVR) and set weekly and monthly targets to guide optimizations.

Monitor and analyze campaign performance daily; Drive measurable performance improvements: target improving ROAS by 15% quarter-over-quarter and reducing CPA by 10% within the first three months (targets to be finalized against baseline metrics).

Conduct structured A/B tests (minimum 2–4 per month) across creatives, copy, and targeting; Perform SKU-level profitability and incrementality analysis; ensure data integrity for accurate measurement of ROAS, CPA, and conversion funnel metrics.

Prepare and deliver clear, actionable reporting: weekly performance dashboards with key variances and required actions, plus a monthly deep-dive presentation with insights, hypotheses tested,



and recommended next steps.

Collaborate cross-functionally with product, merchandising, creative, and supply chain teams to align campaign tactics with inventory, promotions, and landing page experiences; ensure creative refresh cadence (at least bi-weekly for high-volume campaigns).

propose and test at least one new channel, tactic, or platform feature per quarter to expand growth opportunities.

Ensure compliance with platform policies, manage relationships with external vendors or agencies when required, and document standard operating procedures for campaign execution.

Bachelor's degree in Marketing, Business, or a related field.

- 1-5 years of experience in performance marketing, preferably in a D2C environment.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with digital marketing tools and platforms.
- Market-competitive salary and performance-based incentives.

Opportunities for professional development and growth.

Skills: flipkart ads,ros,cpa,excellent communication,performance marketing,amazon ads,campaigns,d2c,campaign performance metrics,performance metrics

📌 Ecommerce Performance Marketing Manager - Full Time (Delhi)
🏢 Globelancer
📍 Delhi