Performance marketing executive
We are looking for a data-driven and creative Performance Marketing Executive (B2B) to execute and optimize paid marketing campaigns across channels like Google Ads, LinkedIn, and programmatic platforms. This role is ideal for someone who understands the nuances of B2B lead generation, account-based targeting, and performance analytics.

Plan, launch, and manage paid digital campaigns across platforms including Meta Ads, Google Ads, LinkedIn Ads, and display networks.

- Drive high-quality B2B lead generation campaigns with a strong focus on CPL, lead quality, pipeline contribution, and ROI.
- Collaborate closely with content and design teams to develop high-performing ad creatives, compelling copy, and optimized landing pages.
- Execute continuous A/B testing across creatives, headlines, CTAs, and audience segments to improve conversion rates.
- Monitor, analyze, and optimize campaign performance using analytics and CRM platforms.




- Prepare regular performance reports with actionable insights and optimization recommendations.
- Stay updated on B2B digital marketing trends, paid media innovations, and platform algorithm changes.
- Bachelor's degree in marketing, Business, or a related field.
- 2– 3 years of hands-on experience in digital or performance marketing, preferably in a B2B environment.
- Proven experience managing and optimizing campaigns on Google Ads, LinkedIn Ads, and other B2B-focused platforms.
- Strong understanding of B2B lead generation strategies, buyer journeys, and sales funnels.
- Practical experience with UTM tracking, conversion tracking, and CRM integrations (such as HubSpot or Salesforce).
- Proficiency in analytics and tracking tools such as Google Analytics and Google Tag Manager.
- Solid analytical and reporting skills with good Excel or spreadsheet proficiency.

📌 Head of Performance Marketing and CRM (Bengaluru)
🏢 Social Braynz
📍 Bengaluru