Job Summary We are looking for a results-driven Performance Marketing Manager to manage and optimize digital advertising campaigns, drive e-commerce sales, and improve customer acquisition and return on ad spend (ROAS).
Key Responsibilities
Plan and execute paid advertising campaigns across Meta Ads and Google Ads.
Drive website traffic, conversions, and online sales through performance marketing.
Monitor key metrics, including ROAS, CAC, CTR, CPC, and conversion rates.
Optimize campaigns, budgets, audiences, and creatives to improve performance.
Manage retargeting campaigns and customer acquisition strategies.
Analyze campaign performance and prepare regular reports.
Collaborate with the content and creative teams to develop high-converting ad creatives.
Requirements
- 2-5 years of experience in performance marketing, preferably in e-commerce.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics 4, conversion tracking, and marketing analytics.
- Understanding of sales funnels, retargeting, and customer acquisition.
- Solid analytical skills with a focus on measurable business growth.
Key Objective: Increase e-commerce sales while maintaining a profitable ROAS and optimizing marketing expenditure.